FACTOR WEIGHT PHILADELPHIA NEW YORK Customer convenience .25 70 80 Bank accessibility 20 40 90 Computer support 20 85b 75 Rental costs .15 90 55 Labor costs 80 50 Тахes .10 90 50

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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Question
Northeastern Insurance Company is considering
opening an office in the U.S. The two cities under consideration
are Philadelphia and New York. The factor ratings (higher scores
are better) for the two cities are given in the following table. In
which city should Northeastern locate?
FACTOR
WEIGHT
PHILADELPHIA NEW YORK
Customer convenience
.25
70
80
Bank accessibility
20
40
90
Computer support
20
85b
75
Rental costs
.15
90
55
Labor costs
80
50
Тахes
.10
90
50
Transcribed Image Text:FACTOR WEIGHT PHILADELPHIA NEW YORK Customer convenience .25 70 80 Bank accessibility 20 40 90 Computer support 20 85b 75 Rental costs .15 90 55 Labor costs 80 50 Тахes .10 90 50
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