Explain how Zappos’ move into downtown Las Vegas fulfillsthe four levels of the social responsibility pyramid.

Q: the Yum Brands/KFC approach be successful multi-nationally

A: In every capitalistic environment the company will seek for growth. This growth will help it to…

Q: What is involved in sales management?

A: Sales management is practiced in order to achieve the below given objectives: Promote New products…

Q: what are the strategies/ways to make your business unique from other car companies? How can you be…

A: Among the foremost difficult tasks for automobile dealers is establishing the credibility of…

Q: Distinguish between direct and indirectcompetition, and give an example of each.

A: Competition is medium through which business in the market establish its identify. It mean…

Q: technopreneurs who is currently aiming to destroy the traditional way of doing things, describe

A: A technopreneur starts the firm with very little over a creative notion. He analyzes current…

Q: Explain Why is it important to actually observe consumers and customers to develop new products?

A: When a company decides to design a new product and launch it in the market, the 1st step they take…

Q: Give possible reasons why would the  sender receive small window advertisements?

A: Introduction:- Short adds adverts, often known as short adds, are a type of internet advertisements…

Q: The majority of small business firms are successful at the end of ten years.True or False

A: Business is the part of economy to first produce goods and then go sell to customers of the market.…

Q: Should British Airways use a single agency for all its advertising worldwide?

A: Yes, British Airways should use single agency for all its advertising worldwide as all the media's…

Q: How does your standard of living affect the products or services you buy?

A: Segmentation is the marketing activity that focus on grouping of customers for effective targeting.…

Q: Why is it important for a firm to establish high ethical standards for sustainability? What role do…

A: There are various business standards that firms have to follow for smooth and systematic progress of…

Q: Strengths, Weaknesses, Opportunities, and Threats(SWOT) for a cultural tourism company (baba…

A: Baba Nyonya is a company that specializes in cultural tourism located in  Jalan Tun Tan Cheng Lock,…

Q: Do you agree that beer advertisements portraying groups of active young adults having fun while…

A: Ethical concerns are becoming very significant issues in the marketing industry. This is because of…

Q: Satisfied customers remain in the relationship with your company all the time? Why? Why not?

A: Businesses need money to survive and run their business. To earn money, businesses have to need…

Q: Explain the use of a range of business modules in relation to the internet.

A: Businesses are increasingly developing due to the use of internet. The range of business modules in…

Q: Which of the following statements is true about the European Union (EU)? The EU has adopted a common…

A: The European Union is one of the world's most diversified economies. It is also one of the largest…

Q: Go to a company, organization, or specific brand Web site that has a link to Facebook, Google+,…

A: Social media marketing- Social media marketing refers to the utilization of social networks and…

Q: Chapter 7 describes word-of-mouth (WOM) and buzz marketing. How did STX Entertainment use this type…

A: Opinion leaders are experts in a certain area who spread positive word of mouth regarding a product…

Q: Describe the various marketing activities aimed at children that are controversial

A: Marketing is a activity of purchase and sale of a given product which also include service. The main…

Q: Describe four marketing management philosophies

A: Marketing management implies the discipline that has the perspective of execution of marketing…

Q: which organisations are following product production and Marketing in Pakistan?

A: Introduction:- Production, as explained previously, entails the flow of food items and assistance…

Q: Give an example of strategic planning andtactical planning.

A: Ans. Introduction    Strategy plan shows the vision and mission of any organization and ways to…

Q: What challenges and opportunities does the complexity of international market forces present to the…

A: In general, global market forces drive a corporation to seek a bigger market for its products or…

Q: Why is environmental scanning an important activity formarketers?

A: Environmental scanning entails examining external sources and factors that have an impact on a…

Q: Do the male and female members of the segments have differing requirements of the distribution…

A: Introduction:- The movement of commerce between a manufacturing and a customer is referred to as a…

Q: List down 5 green technology companies pushing for a cleaner alternative in the future, describe…

A: Sustainability is a business strategy that considers how a firm operates in terms of the…

Q: Explain what does consumer decision making process includes

A: The consumer decision-making process depicts the 6 levels that a customer passes off before shopping…

Q: What is a strategic alliance?

A: A partnership or cooperation among two or additional entities to undertake forward initiatives for…

Q: _______ Best Buy and Walmart are both examples ofa. production intermediaries.b. manufacturing…

A: Retailers are the part of distribution channel who have the function of delivering goods and…

Q: A major disadvantage of using. to post brand content to social media is the expense to create it.

A: answer videos and podcastsA thousand words are said to be worth an image. For a video, multiply it…

Q: What type of distribution system is consistent with the lifestyle(s) of each segment?

A: Lifestyle tells or shows the way of living of a person or customer. It is a distinct and unique…

Q: Does the product or brand perform better than the alternatives on the key set of evaluative criteria…

A: Evaluation is the stage where the customers compare different available alternatives by searching…

Q: What preparations must Yum Brands/KFC make to sustain their competitive advantage?

A: KFC is a well-known restaurant chain that belongs to the Yum family of companies. The brand is one…

Q: Visit a large supermarket. Considering both cost and nutrition, identify the best and worst…

A: A company will create solution for customers as their value. That will also create value for…

Q: Do you agree that companies should have formal, writtenpolicies regarding the use of social media by…

A: Companies use social media marketing because it is one of the most effective ways to communicate…

Q: Discuss how technology is affecting marketing.

A: The use of internet in business and marketing activities is increasing day by day. It is because of…

Q: Basic psychological processes play an important role in understanding how consumers make decisions.…

A: The behaviour of consumers comprises how the emotions of consumers, preferences and attitudes…

Q: If a firm’s sales revenues exceed its expenses, the firm has earned a profit.True or False

A: Marketing is deemed for the purpose of sales of the business. It means entire marketing planning and…

Q: Describe the components of a situation analysis

A: A situation analysis is an examination of a company's internal and external factors. It identifies a…

Q: What are the different operating sectors of tourism?

A: Tourism encompasses leisure and business travel.  The travel sector, which includes hotels and…

Q: Explain marketing communication issues related to adults including deceptive advertising.

A: Ethical practices are very important in the market and in the society to maintain a harmony.…

Q: 4-5 Identify consumer and marketer reactions to the state of the economy

A: State of the economy is important from business point of view. Firms have to understand the state of…

Q: chapter 20 discusses corrective advertising. Sesame Workshop demanded that STX Entertainment run…

A: The lessons which can be learnt from the STX Entertainment law case are: • How to properly…

Q: Is competition good for business? Is it good for consumers?

A: Business competition refers to the competition between multiple companies to market their products…

Q: Q.1 Classify the stakeholders that have contributed towards McDonald's success. Substantiate your…

A: Classify the stakeholders that have contributed towards McDonald's success. Substantiate your answer…

Q: Can someone help me create 3 brand taglines to be written in the Poster/Slogan?   Brand: Yamang…

A: Turmeric is a very old spice with huge demand. It has many uses such as flavouring, colouring the…

Q: What values does the segment hold that can be used in our communications? Which should be avoided?

A: One should always behave or do actions, keeping in mind, what is wrong and what is right. Following…

Q: For a pastry shop, what terms and agreements should be included in arrangements with suppliers

A: There are numerous terms and agreements that should be included in contracts with suppliers for…

Q: All of the following factors influence media selection EXCEPT: O Rating points O Promotional…

A: All of the following factors influence media selection except: 1. Rating points 2. Promotional…

Q: Which two marketing functions representexchange functions?

A: Marketing is dependent on promoting goods which are in demand by customers. Marketing has evolved…

Introduction to Marketing Ethics

Marketing strategies that promote impartiality, social conscience, compassion, and transparency by adhering to ethical norms are referred to as business ethics in marketing. All ethical marketing activities, marketing strategies, marketing policies, and product and service promotion, concentrate not only on how commodities serve customers but also on whether they satisfy social obligations and handle various ethical challenges.