Evaluation of sales people across time, across territories, and against sales potential and sales quotas is important. However there are some situations that might make this evaluation not appropriate and difficult.  Briefly explain these situations by providing examples from the local context.

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Market Research Methodology

Market research refers to employing strategies, collecting data, and studying the target audience of a product by an organization. Businesses analyze customer data to figure out consumer trends, improve product design, improve user experience, develop customer-centric marketing campaigns, generate high-quality leads, and boost conversion rates. Phone surveys, test marketing strategies, and focus groups can be used for marketing research.