Ethics Review the AMA Code of Ethical Norms and Values for Marketers, available on the AMA website, https://www.ama.org/AboutAMA/Pages/Statement -of-Ethics.aspx. Which of the areas represented within the document do you anticipate are the most chal- lenging for marketers to consistently follow? What makes these issues particularly troublesome? Do you think marketing in general does a good job adhering to the AMA Code? Provide specific evidence from your knowledge and experience to support your position.
Ethics Review the AMA Code of Ethical Norms and Values for Marketers, available on the AMA website, https://www.ama.org/AboutAMA/Pages/Statement -of-Ethics.aspx. Which of the areas represented within the document do you anticipate are the most chal- lenging for marketers to consistently follow? What makes these issues particularly troublesome? Do you think marketing in general does a good job adhering to the AMA Code? Provide specific evidence from your knowledge and experience to support your position.
Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter3: The Marketing Environment, Ethics, And Social Responsibility
Section3.8: Ethical Issues In Marketing
Problem 1LO
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