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- How will it be beneficial for a new marketing manager to understand the misconceptions that exist about marketing?Look at the Acer case at the beginning of the chapter and respond to the following items. 1. Identify the times Acer used external methods of acquiring newness for their organization.What is the social complexity of Kibbles and Bits dog food?
- How does Daily Table address the needs of each of the differentstakeholder groups: employees, customers, marketplace, society, andenvironment?How important or relevant do you believe “purpose-based marketing” is for organizations today?What is Managing Holistic Marketing Organization? Explain in detail