Describe any products, brands, or companies that you deal with that are best described in terms of behavioral loyalty, affect loyalty, and situation-specific loyalty. (3 products in total, and explain why
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Describe any products, brands, or companies that you deal with that are best described in terms of behavioral loyalty, affect loyalty, and situation-specific loyalty. (3 products in total, and explain why)
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- Please read the following paragraph: Brand loyalty is regarded as an important indicator of success in the marketplace for nearly a century. Businesses enjoy several benefits through loyalty, such as reduced marketing costs and less price sensitivity, which provide the organization with a significant competitive advantage. Behavioural, attitudinal and mixed measures frequently identify positive feelings and satisfaction as prominent antecedents of brand loyalty. Consumer with these positive feelings may come together and form brand communities and act as an advocate for the brand. The reasons behind this behaviour (forming a brand community) are seldomly discussed in previous literature. Therefore, this study tries to investigate the reasons of forming a brand community (coming together with other consumers of the brand). Question : Please write two research questions for this problem . Please indicate which research design (exploratory, descriptive or causal) would you prefer to use for…Please read the following paragraph: Brand loyalty is regarded as an important indicator of success in the marketplace for nearly a century. Businesses enjoy several benefits through loyalty, such as reduced marketing costs and less price sensitivity, which provide the organization with a significant competitive advantage. Behavioural, attitudinal and mixed measures frequently identify positive feelings and satisfaction as prominent antecedents of brand loyalty. Consumer with these positive feelings may come together and form brand communities and act as an advocate for the brand. The reasons behind this behaviour (forming a brand community) are seldomly discussed in previous literature. Therefore, this study tries to investigate the reasons of forming a brand community (coming together with other consumers of the brand). Question : Please indicate your data collection method (qualitative or quantitative, first, and if you select qualitative please state which method you prefer), and…Describe any products, brands, or companies that you deal with that are best described in terms of behavioral loyalty, affect loyalty, and situation-specific loyalty
- Pick a product that comes in a jar or bottle that advertises benefits to your urinary system: 1) What is this product? 2) How does it benefit your urinary system in detail down to the cellular level. 3) What urinary ailments does it claim to fix? 4) Are the studies underlying these beneficial effects fully legitimate? For example, do they come from within-company sources or from outside reviewers?4. How a consumer goes through the buyer decision process when choosing a particular product/service.Can the B2C model have any possible drawbacks? Explain.
- 1. Define the consumer market and construct a simple model of customer buyer behavior. 2. Name the four major factors that influence consumer buyer behavior.The table below shows the percentage of buyers of the three categories sweets, soft drinks and snacks that are solely loyal. The table also shows the category-buying rate of these 100% loyal buyers compared with the category-buying rate of the other buyers of these categories. What does this table reveal about solely loyal buyers? What are the implications to marketing managers?There are six influences on consumer behavior as follows: Information processing, Motivation, Beliefs and attitudes, Personality, Lifestyle and Life-cycle & age. Apply these six influences on yourself on a product or service of your choice that you wish to purchase. Start by briefly explaining the product/service.
- ) What are the outcomes of creating superior customer value? Why should companies pay attention to these outcomes?Write a short explanation to this question: When evaluating alternatives, consumers may go through three types of choice processes (affective, attitude-based, and attribute-based). Please select three products/services (different to the one described in class) that reflect each of these choice processes and describe the consumer decision scenarios for these products.How is customer satisfaction measured?