Considering the following decision tree, what is the EV at node 3? Assume the payoffs are COST values. **Enter the number only** P(F) = 0.6 P(U) = 0.4 P(s1 | F) = 0.75 P(s1 | U) =0.55 P(s2 | F) = 0.25 P(s2 | U) = 0.45 P(s1) = 0.7 P(S2) = 0.3 Market Research No Market Research F D d₁ d d. d 5₁ 5₁ 5₂ S₁ 5₂ S₁ 5₂ 5₁ رک 5₂ 100 300 400 200 100 300 400 200 100 300 400 200

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter19: Pricing Concepts
Section: Chapter Questions
Problem 6DRQ
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Considering the following decision tree, what is the EV at
node 3?
Assume the payoffs are COST values. **Enter the
number only** P(F) = 0.6 P(U) = 0.4 P(s1 | F) = 0.75 P(s1 |
U)=0.55 P(s2 | F) = 0.25 P(s2 | U) = 0.45 P(s1) = 0.7 P(S2) =
0.3
1
Market
Research
No Market
Research
F
**Enter the number only**
d₂
2
d₂
(10)
5₁
5₂
5₁
5₂
4
5₂
5₁
S
BOY
S₁
100
300
400
200
100
300
400
200
100
300
400
200
Transcribed Image Text:Considering the following decision tree, what is the EV at node 3? Assume the payoffs are COST values. **Enter the number only** P(F) = 0.6 P(U) = 0.4 P(s1 | F) = 0.75 P(s1 | U)=0.55 P(s2 | F) = 0.25 P(s2 | U) = 0.45 P(s1) = 0.7 P(S2) = 0.3 1 Market Research No Market Research F **Enter the number only** d₂ 2 d₂ (10) 5₁ 5₂ 5₁ 5₂ 4 5₂ 5₁ S BOY S₁ 100 300 400 200 100 300 400 200 100 300 400 200
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