Choose a service firm you are familiar with and describe how it has made the fourkey decisions of: offering, funding mechanism, employee management system,and customer management system.

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter13: Services Marketing
Section13.2: American Express Delivers Service With Calls, Tweets, And Apps
Problem 2C
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Choose a service firm you are familiar with and describe how it has made the four
key decisions of: offering, funding mechanism, employee management system,
and customer management system.

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