Behavioral scientists suggest that we remember events as snapshots, not movies. How would this be applied to designing a service?
Behavioral scientists suggest that we remember events as snapshots, not movies. How would this be applied to designing a service?
Chapter13: Services Marketing
Section13.2: American Express Delivers Service With Calls, Tweets, And Apps
Problem 2C
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Behavioral scientists suggest that we remember events as snapshots, not movies. How would
this be applied to designing a service?
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