As the marketing manager at Tesla, your main responsibility is to launch the new Tesla x compact SUV model — a completely new electric model in the Tesla product line. History suggests that having prospects test drive the vehicle enhances the probability of a sale. However, you want to encourage prospects to register and reserve a chance to complete a test drive at the Tesla dealerships. Determine your campaign target consider each of the following options. Describe how or if the target option will be used. If you choose not to use an option, be sure to explain why it is not a fit for your campaign. Target OptionDescriptionExclusivity Sequencing Frequency capping Road blocking Geo targeting Connection type Day and time Social serving Audience Behavioural targeting and Retargeting/Remarketing

A target market is a segment of customers in a company's serviceable market that the company directs…

As the marketing manager at Tesla, your main responsibility is to launch the new Tesla x compact SUV model — a completely new electric model in the Tesla product line. History suggests that having prospects test drive the vehicle enhances the probability of a sale. However, you want to encourage prospects to

As the marketing manager at Tesla, your main responsibility is to launch the new Tesla x compact SUV model — a completely new electric model in the Tesla product line. History suggests that having prospects test drive the vehicle enhances the probability of a sale. However, you want to encourage prospects to

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter16: Integrated Marketing Communications

Section: Chapter Questions

Problem 8DRQ

See similar textbooks

Target Option	Description
Exclusivity
Sequencing
Frequency capping
Road blocking
Geo targeting
Connection type
Day and time
Social serving
Audience
Behavioural targeting and Retargeting/Remarketing

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