As a member of the marketing department for a manufacturer of handheld power tools for home improvement, you have been directed to select a new agency to do the promotion for your firm. Of two agencies solicited, one recommends an IMC plan, and the other has developed recommendations for a traditional advertising plan. Write a memo to your boss explaining each of the following:
Selective Demand Advertising
Advertising includes communicating with people regarding a product or any service or an idea to sell or promote them. Advertising attracts the consumer towards a specific brand or to a product of a brand which enables them to buy products from that company and hence the company can prosper. Advertising is important both for the company which is in the industry for a longer period of time and even for those who are just starting up with their business. These days it is found that not only the transmission of the messages of a particular brand is done through television or radio but also it is done on the social media platform. Particularly for homegrown brands, social media has become one of the most important platforms which promote the advertising of their products and attract consumer to demand the same. The strategy to have a good advertising background is important for marketing a particular company or a brand.
Primary Demand Advertising
This topic is significant in the professional exams for both undergraduate and graduate courses, especially for
As a member of the marketing department for a manufacturer of handheld power tools for
home improvement, you have been directed to select a new agency to do the promotion for
your firm. Of two agencies solicited, one recommends an IMC plan, and the other has
developed recommendations for a traditional advertising plan. Write a memo to your boss
explaining each of the following:
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