Analyse in detail two important factors to consider when constructing channels and working with channel intermediaries according to the case study titled Scandic Hotel Chain in the Baltic: A case of Strategic International Marketing

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Distribution

Distribution is the process of making a product or service available to consumers. It is a component of the marketing mix which facilitates the movement of goods and services from the seller and buyer to the end consumer. This includes direct selling, where a company sells its products directly or by the means of intermediaries such as wholesalers, retailers, distributors, and other third parties to facilitate distribution.