An example of local product is when Coca-Cola created a blended tea especially for the Japanese market called SokenBicha. * True False Danone SA, the french food products company, offers brands such as Activia and Dannon yogurt brands in several countries. In Senegal, Danone's offerings include 50- gram packets of Dolima drinkable yogurt that sells for 50 cents. Danone is implementing invention strategy. * True False

An example of local product is when Coca-Cola created a blended tea especially for the Japanese market called SokenBicha. * True False Danone SA, the french food products company, offers brands such as Activia and Dannon yogurt brands in several countries. In Senegal, Danone's offerings include 50- gram packets of Dolima drinkable yogurt that sells for 50 cents. Danone is implementing invention strategy. * True False

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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