All of the following statements are true about the "low-price" segment EXCEPT:

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter19: Pricing Concepts
Section19.2: Cvs: Continuous Value Strategy
Problem 1C
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All of the following statements are true about the "low-price" segment EXCEPT:
This segment involves those customers who so strongly want a low price that
they are willing to sacrifice some aspects of product quality.
This segment will respond to feature-dependent discounts, such as a reduced-
quality/reduced-price item - companies often sell these items under a different
brand name or as a generic product.
This segment will respond to periodic discounts and other devices that enable
time to be used as a price-segmentation fence.
All of the above statements are true about the "low-price" segment.
Transcribed Image Text:All of the following statements are true about the "low-price" segment EXCEPT: This segment involves those customers who so strongly want a low price that they are willing to sacrifice some aspects of product quality. This segment will respond to feature-dependent discounts, such as a reduced- quality/reduced-price item - companies often sell these items under a different brand name or as a generic product. This segment will respond to periodic discounts and other devices that enable time to be used as a price-segmentation fence. All of the above statements are true about the "low-price" segment.
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