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- 1. Identify a firm using urgency as a basis for segmentation and discuss how such firm implemented such segmentation basis. 2. Identify a firm using location as a basis for segmentation and describe how such firm benefited from such segmentation strategy. 3. Find a firm using lifestyle as a basis of consumer market segmentation and discuss how the firm is benefited from such segmentation strategy. X Cov2. Review website of Gap Canada, Apple Canada. a) How do two companies segment their markets? Compare them and discuss why they have used similar/different segmentation strategies.5. What are the factors that have made market segmentation one of the most dominant approaches to market strategy in recent years? (Short answer)
- Product: Apple HomeLife Conduct a segment analysis and identify the primary target market that your company with create the marketing strategies for. 1) Look for all possible customer segments and exclude those that are not identifiable as a potential customer. Describe and or explain all the applicable segment variables with a brief analysis including why the segment is relevant. Demographics (age, gender, income, family lifecycle, education, religion, geographic, etc, etc, etc) Psychographics (e.g. attitude, mindset) Behaviors (e.g. purchase behaviors) Be sure to include ALL segment variables (ie prospects) that are relevant to your product. Do not select or describe your target market here. 2) Primary Target Market Description (multi-segment) Select a combination of segment variables to describe your primary target market. This target market will serve as the focus for your marketing strategies. Include reasons for selecting the target market you identified: why attractive and…Find words which mean the following. 1 a company's sales expressed as a percentage of the total market 2 short-term tactics designed to stimulate stronger sales of a product 3 the situation in which there is only one seller of a product 4 companies offering similar goods or services to the same set of customers 5 a short and easily memorized phrase used in advertising 6 the division of a market into submarkets according to the needs or buying habits of different groups of potential customers 7 a small and specific market segment 8 a factor which makes you superior to competitors in a certain respect 9 a business's total sales revenue 10 a period during which an economy is working below its potentialAccording to the growth-share matrix, a lower-shared business unit in a high-growth market in called… Question 5 options: A) Star B) Cash Cow C) Dog D) Question Mark
- This is homework question, can you pls help me -) Marketing managers rely strongly on the vision and mission of the organization when they are developing marketing strategic plans because it leads the managers to support attributing the competitive advantage of the company Explain the importance of the vision and mission to develop strategic plans for marketing?1. Explain segmentation in marketing with example..1.Conduct a SWOT analysis on Old Mutual 2. Identify key market opportunities from the analysis for the organisation through developing an Ansoff OpportunityUtilisation analysis on Old Mutual 3. Segmentation Analysis and Profiling/Persona study and Positioning strategy on Old Mutual
- 1.Visit Ryanair’s website. Compare its website with one of its competitor, like Spirit Air, and give recommendations on how Ryanair can utilize .it’s website as a strategic marketing tool to enhance its .competitiveness. How can it improve the website to function more effectively and enhance the company’s efficiency in serving its potential customers?Q2: What is market segmentation and what does it mean to proflie the target audience?1. What are the advantages of McDonald's marketing approach? 2. If you were a segment manager at McDonald's how would you target coffee products to young adults? 3. If you were a segment manager at McDonald's how would you target coffee products to senior citizens? DELL & 6. 7 8. E R T Y 近