a) There are many types of airlines involved in the air cargo business. Think of an airline that you are familiar with. Determine the characteristics of this airline (e.g. aircraft fleet, services provided, products, service quality and service coverage) and its classification by the air cargo business. b) With reference to the same airline, critique on three (3) key challenges the airline is likely to face in terms of managing its revenue.

Purchasing and Supply Chain Management
6th Edition
ISBN:9781285869681
Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
ChapterC: Cases
Section: Chapter Questions
Problem 3.8A
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(a) There are many types of airlines involved in the air cargo business. Think of an airline that you are familiar with. Determine the characteristics of this airline (e.g. aircraft fleet, services provided, products, service quality and service coverage) and its classification by the air cargo business. b) With reference to the same airline, critique on three (3) key challenges the airline is likely to face in terms of managing its revenue.
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