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- Which of the following is a component of attitude? Select one: a. Cognitive Component b. All of the answers are component of attitude c. Affective Component d. Behavioral Component١١- The cognitive component of attitude consists of a consumer's beliefs about an object. Select one: a. False. b. True.In the traditional decision journey, the stage 'Consideration Set' relates to this step in the AIDA model: a. Attention Ob. Adoption c. Desire d. Interest
- ٣١- Feelings or emotional reactions to an object reflect the _________ component of an attitude. Select one: a. Cognitive b. Behavioral c. Utilitarian d. AffectiveAttitudes are an expression of inner feelings that reflect whether a person is favorably or unfavorably predisposed to some “object”. Discuss Structural Models of Attitude a) Tricomponent attitude model; b) Multiattribute attitude models; c) Trying-to-consume model; d) Attitude toward the ad model.21- If behavior is continuously followed against the attitude, it may _______________ a. Affect the values b. Affect the attitude itself c. Affect the behavior d. Affect the norms
- 4- Which of the following term describe about overt behavior? a. All the statements are correct b. Shopping behavior c. Purchasing behavior d. Usage behaviorCathy has developed a survey to administer to members of the Society for the Prevention of Cruelty to Animals. Items on the survey include "Name the first five breeds of dogs that come to your mind" and "What is it about owning a dog that you enjoy the most"? After each item the respondents have a space to write their response in their own words. These two items in Cathy's surveys are examples of what type of question? rhetorical open-ended close-ended biasedFour Characteristics for Ads to 4 poin trigger fast recall and recognition curiosity command before and after illustrations, demo, or problem-solution narrative the picture news story appeal innovation inclusion of relevant characters emblematic of the brand
- Match the general purpose with its example. Group of answer choices cooking shows class lecture comedian advertising To inform To demonstrate To persuade To entertain34 A(n) ________ is a person's relatively consistent evaluations, feelings, and tendencies toward an object or idea. Select one: a. motive b. attitude c. belief d. lifestyle9) During the purchase decision process, an individual at the __________ stage will perceive differences between his or her ideal and actual situations big enough to trigger a decision. Problem recognition Alternative evaluation Cognitive dissonance Routine response behavior