1. What is exactly the Hidden Force Behind Growth, Profits, and Lasting Value of brand loyalty? 2. What makes a powerful economic case for loyalty-and how to prove it? 3. Is brand loyalty is dead or is it still important to businesses today and why?
1. What is exactly the Hidden Force Behind Growth, Profits, and Lasting Value of brand loyalty? 2. What makes a powerful economic case for loyalty-and how to prove it? 3. Is brand loyalty is dead or is it still important to businesses today and why?
Chapter1: An Overview Of Strategic Marketing
Section: Chapter Questions
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1. What is exactly the Hidden Force Behind Growth, Profits, and Lasting Value of brand loyalty?
2. What makes a powerful economic case for loyalty-and how to prove it?
3. Is brand loyalty is dead or is it still important to businesses today and why?
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