Market Research Exercise #2
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Market Research Exercise #2
You must use Statista to find the answers to the questions below. An answer from any other source will be marked incorrect. 1. In a 2023 survey in the U.K., what percentage of respondents had booked a flight on EasyJet in the previous 12 months? 32%
2. In FIFA 2018 World Cup matches, what slowed down matches the most? Free kick
3. In 2020, what was the most consumed brand of frozen fried chicken in the United States? Tyson
4. What percentage of people are “very satisfied” with the range of functions of Amazon Alexa? 53%
5. Find the page on selected travel magazines in the U.S.; which magazine brand had the largest video audience as of June 2019?
Condé Nast Traveler 6. In 2019, what was the most frequently purchased beverage brand in Peru? Inca Kola
7. How many active streamers were on Twitch worldwide in April 2020? 7.21 million
8. Considering the HBO brand profile, what percentage of video-on-demand users like HBO? 33%
9. How many microbreweries were operating in the U.S. in 2018? 4,518
10. In 2019
, who was the most-followed travel influencer on Instagram in Italy? Callia
11. What bit of information surprised you, and why? The biggest information surprise to me was how many active streamers were active on twitch during April 2020 since this is when lockdown was.
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