whole foods SWOT

1.Visit Ryanair’s website. Compare its website with one of its competitor, like Spirit Air, and give recommendations on how Ryanair can utilize .it’s website as a strategic marketing tool to enhance its .competitiveness. How can it improve the website to function more effectively and enhance the company’s efficiency in serving its potential customers?

1. Do research to determine how employees view working for McDonald's. Explain how employees view the McDonald's Brand when it comes to seeking employment with it.

This is short question and has 5 sub parts interrelated.   1. Suppose there are many jobs related to business field, but you have chosen Marketing Manager as your prospective job. Defend your decision by clearly outlining the factors you considered while comparing the jobs available in the field in terms of knowledge and skill requirements for success, salaries, benefits, future growth opportunities, and any other criteria you value with choosing your career path.   2. Summarize the main skills, knowledge areas, and expertise expected of someone in the position of Marketing Manager. You are expected to summarize at least 10 main requirements of the job related to skills, knowledge areas, and/or expertise. Make sure to reference weblinks for each source.   3. Consider you are applying for the job of Marketing Manager. Summarize the skillset, knowledge, and expertise you possess. Consider the requirements of this job when choosing which skills and knowledge areas to summarize below. For…

1. Analysis of Current Marketing Strategies  Choose a hospitality business (e.g., hotel, restaurant, travel agency) andconduct an in-depth analysis of its current marketing strategies. Evaluate the effectiveness of their current marketing efforts in reachingtheir target audience and driving customer engagement. Identify any strengths, weaknesses, opportunities, or threats in theircurrent marketing approach.2. Development of Marketing Plan  Based on your analysis, develop a comprehensive marketing plan for thechosen hospitality business. Clearly outline the goals, target audience, positioning, and marketingtactics to be employed. Include a detailed timeline and budget for implementing the marketingplan.  Justify your choices by explaining how they align with the business'sobjectives and address the identified strengths, weaknesses,opportunities, or threats.3. Creativity and Innovation in Marketing Approach  Demonstrate creativity and innovation in your proposed…

5. What are the factors that have made market segmentation one of the most dominant approaches to market strategy in recent years? (Short answer)

4 A app.kognity.com iness Management H Notebook Practice Assignments Overview Book 24 25 Question 6 E-commerce has impacted the marketing mix in several ways. Which of the following statements is not true? #1 O The use of viral marketing has increased #2 O Price has become less transparent # 3 O The need to invest in product packaging, brochures, and catalogues has reduced The importance of physical evidence has reduced #4

Which one of the following is not an economic objective of the business:-   Question 15 options:   Social environment   Survival   Profit   Growth

According to the growth-share matrix, a lower-shared business unit in a high-growth market in called…   Question 5 options:   A)  Star   B)  Cash Cow   C)  Dog   D)  Question Mark

1. Definition problems of marketing. 2. Definition market gaps of marketing.

2/List and discuss the major bases for segmenting consumer and business markets. (Market segmentation). P. 213

Ethical Dilemma When Algorithms Discriminate Promising companies the ability to get to know their customers and maximize the benefit gained from each one, CRM systems could be called a marketer's dream. CRM software allows companies to look closely at customer behavior, drilling down to smaller and smaller market segments. Once so segmented, customers can be targeted with specific promotions. For the company, this process reaps the greatest returns from marketing efforts because only those customers are targeted who are likely to respond to the marketing campaign. From a customer's perspective, CRM systems seem like a great idea. You finally stop receiving advertisements for things that don't interest you. But what if a company uses its CRM software in a more discriminating way? Where do companies draw the line between using CRM data to offer certain clients customized deals and unethically discriminating against other customers? For example, lenders, which often segment their…

The major pencil manufacturers: O Created the adult coloring market segment with clever new product and marketing O Were surprised to discover the market when they started running out of colored pencil supply O Were surprised to discover the adult coloring market but created coloring web sites where they present picture galleries of customer colorings and services that transfer a customers colorings into framed art and onto cushion fabric. the colrings

Explanation it correctly Q)Which of the following factors can be a source of market power? Group of answer choicesThere are a large number of competitors in the market.There exist economies of scale in production that prevent competitorsfrom coexisting.The firm's Lerner index is equal to zero.The government prosecutes firms found to be colluding

6 For Clear Segment (CS) company TAM is 500K with the Premium Segment being 20% of themarket, the Midsegment being 25%, and the Budget Segment 55% of the market.The premium version of CS’s offering is sold for $1000 with a 60% UCM; the middle versionis sold for $600 with a 35% margin, and the budget version is sold for $300 with a 20% margin. Calculate the market sizes, Product UCMs, and possible contributions of eachsegment.

Table: Factors causing the decline in salesFactors % ContributionDelayed deliveries 15%Lack of delivery personnel 8%Inaccurate sales orders 25%Wrong deliveries 32%Delayed invoicing 6%Pilferage 7%Expired items   7% a. Following the Pareto Principle, what are the vital factors or main contributors to the decline in sales? Show your Pareto Chart and indicate or label the vital factors or contributors to the problem.Hint: know the vital few % b. What are the vital factors or vital contributors to the problem? c. If the sales and marketing manager wants to reduce the impact of vital factors or contributors by 70%, what will be a good GOAL Statement to improve his sales problem?

● Describe the relationship between the target market and the 4 P’s ● If there was a weakness in the marketing plan outcome would you look to the 4 P’s for a possible solution?

Question 1: Apply the model of consumer decision making to the purchase behaviors shown by the Nike consumers. Questions 2: Imagine for a while that you are working as a Marketing Vice President Nike. After analyzing the marketing and branding strategies Nike is implementing, recommend the changes you will be introducing in these strategies with logical reasoning. Question 3: Assess the social and ethical considerations in targeting consumers and recommend in detail how Nike can implement this concept in better way. Question 4: When it comes to marketing, for three decades...Nike has used the image of rebellion to sell its gear. Is it a good idea (yes/No), give detailed arguments?

Research: Banker/Customer Relationship

Outline one advantage and ice-cream company would have for an  a. internal reporting system b. marketing intellegence system  c. marketing research system  d. marketing decision support system

Instruction: , give at least one (1) advantage and one (1) disadvantageof each appraisal method mentioned below. Explain why it is advantageous or disadvantageous for anorganization to use.   1. Grading method 2. Checklist method 3. Field review Method 4.Graphic Scale method 5.Force choice method 6. behaviorally anchored rating scales 7.360 degree performance appraisal

THEME: Identifying business opportunity by addressing current issues in your community Through market observation and changes in today’s lifestyle preference as well as daily struggles, you are able to identify various business opportunities. You are required to identify a business opportunity by addressing current issues in your community. Evaluate THREE (3) potential business ideas, and select ONLY ONE best idea to be presented in the Business Model Canvas (BMC). This business ideamust be a new and creative solutions that specifically address the identified issue. Develop your business idea through Business Model Canvas (BMC). Your submission must include:1. Business ideas.2. Value proposition. 3. Market and Customer segments.4. Channels.5. Customer relation.6. Key activities7. Key resources.8. Key partners.9. Cost structure.10. Revenue streams and pricing models.

Explain each of the following concepts providing an original example of each.1. Customer Relationship Management (CRM).2 Relationship marketing.3. Unrealistic relationships (in terms of CRM).4. Customer retention.5. Zone tolerance

3/ Explain how companies identify attractive market segments and choose a market- targeting strategy. (Marketing targeting). P. 221

Find words which mean the following. 1   a company's sales expressed as a percentage of the total market 2   short-term tactics designed to stimulate stronger sales of a product 3   the situation in which there is only one seller of a product 4   companies offering similar goods or services to the same set of customers 5   a short and easily memorized phrase used in advertising 6   the division of a market into submarkets according to the needs or buying habits of different groups of potential customers 7   a small and specific market segment 8   a factor which makes you superior to competitors in a certain respect 9   a business's total sales revenue 10 a period during which an economy is working below its potential

yne Bookmarks 19 ID 国 Q N R Home Housing Quiz 01 10 11 12 13 14 15 16 17 18 20 21 19 Question 20 If you see housing primarily as shelter, a safe place for possessions, and a space for personal activities, you are focusing on your ?_needs. Your answer: O emotional O intellectual O physical social Clear answer Back Next Google Drive

A decision-making tool that involves weighing the pros and cons of different options is called a _______ analysis.    Question 2 options:   cost-benefit analysis   goals   qualitative   profit-benefit

Marketing Strategy 5. Define factors that determine your marketing strategy (at least 3).6. Develop a marketing plan for your business venture. Your Marketing plan should identifythe market segment and all the components of marketing mix (Four Ps).7. Develop marketing material (slide presentation, website, pamphlet, brochures or usingown creativity) to promote your business venture.

One plus is a smart phone company that is currently developing a phone for lower segment of the market. It needs to know habits and trends of consumers. It believes it can use secondary data to learn all it needs to know before it tries to sell the ideas currently in development. Question: Discuss different types/sources of secondary-data, that can be used by One plus?

Please answer all the below and explain in detail. 1. identify the problem with the survey question? Don't answer the question Which of the following reasons is most important to you when ordering pizza? (Choose one) ❏ Fast delivery ❏ Healthy options ❏ Price ❏ Seating area ❏ Incentives (reward systems, free delivery, etc.) ❏ Being able to customize your individual pizza ❏ Other (please specify)____________________   2. identify the problem with the survey question? Don't answer the question Which way do you prefer to have your Pizza? Delivery Take out Dine-in Homemade   3. identify the problem with the survey question? Don't answer the question When ordering pizza in the campus area, where do you typically order from? (Open-ended)