CPPREP4004_AE_Pro_1of2_LMS

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School

TAFE NSW - Sydney Institute *

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Course

41419

Subject

Marketing

Date

May 9, 2024

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docx

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Uploaded by CaptainDuckPerson1026 on coursehero.com

Assessment event 1: Prepare a report on developing a marketing and communication approach Criteria Unit code, name and release number CPPREP4004 - Establish marketing and communication profiles in real estate (Release 1) Qualification/Course code, name and release number 901-00022V01 SOA in Real Estate Practice (Assistant Agent) CPP41419 - Certificate IV in Real Estate Practice (Release 1) Student number 801529186 Student name Theresa Vy Phuong Pham Assessment Declaration This declaration only needs to be completed if you are not submitting your assessment online.  This assessment is my original work and no part of it has been copied from any other source except where due acknowledgement is made.  No part of this assessment has been written for me by any other person except where such collaboration has been authorised by the assessor concerned.  I understand that plagiarism is the presentation of the work, idea or creation of another person as though it is your own. Plagiarism occurs when the origin of the material used is not appropriately cited. No part of this assessment is plagiarised. Student signature and Date Theresa Vy Phuong Pham Document title: CPPREP4004_AE_Pro_1of2_LMS Page 1 of 25 Resource ID: TBS_19_001_CPPREP4004_AE_Pro_1of2_LMS STUDENT NAME:

07/08/2023 Document title: CPPREP4004_AE_Pro_1of2_LMS Page 2 of 25 Resource ID: TBS_19_001_CPPREP4004_AE_Pro_1of2_LMS STUDENT NAME:

Version: 2_200319 Date created: 9 July 2019 Date modified: 27 May 2020 For queries, please contact: Technology and Business Services SkillsPoint Ultimo © 2020 TAFE NSW, Sydney RTO Provider Number 90003 | CRICOS Provider Code: 00591E This assessment can be found in the Learning Bank The contents in this document is copyright © TAFE NSW 2019, and should not be reproduced without the permission of the TAFE NSW. Information contained in this document is correct at time of printing: 7 May 2024. For current information please refer to our website or your teacher as appropriate. Document title: CPPREP4004_AE_Pro_1of2_LMS Page 3 of 25 Resource ID: TBS_19_001_CPPREP4004_AE_Pro_1of2_LMS STUDENT NAME:

Assessment instructions Table 1 Assessment instructions Assessment details Instructions Assessment overview The objective of this assessment is to assess your knowledge and performance required to develop a marketing and communication approach for a real estate agency. Assessment Event number 1 of 2 Instructions for this assessment This is a project-based assessment and will be assessing you on your knowledge and performance of the unit. This assessment is in one part: o prepare a report on developing a marketing and communication approach. and is supported by: o assessment checklist o assessment feedback. Review the checklist before you start the assessment. Submission instructions On completion of this assessment, you are required to submit it online for marking. You may submit this to your teacher if you are not studying online or unable to submit via the learning platform. Ensure you have added your name at the bottom of each page of this assessment. Submit the following document:  This completed assessment  Part 1: Prepare a report on marketing and communication approach. o Marketing and communication report. Document title: CPPREP4004_AE_Pro_1of2_LMS Page 4 of 25 Resource ID: TBS_19_001_CPPREP4004_AE_Pro_1of2_LMS STUDENT NAME:

Assessment details Instructions It is important that you keep a copy of all electronic and hardcopy assessments submitted to TAFE NSW and complete the assessment declaration when submitting the assessment. What do I need to do to achieve a satisfactory result? To achieve a satisfactory result for this assessment all questions must be answered correctly and all items in the assessment checklist must be marked satisfactory. What do I need to provide?  USB drive or other storage method with enough free space to save work.  Access to computer/laptop with internet access. What will the assessor provide? Access to the learning platform as required (Learning Management System). Due date and time allowed You should be able to complete this assessment in 3 hours. You can find your assessment due dates and information on submitting your assessments in the Assessment section on this platform or in your Training Plan. Assessment location This assessment may be completed outside of the classroom. Supervision This is an unsupervised, take-home assessment. Your assessor may ask for additional evidence to verify the authenticity of your submission and confirm that the assessment task was completed by you. Assessment feedback, review or appeals Appeals are addressed in accordance with Every Student’s Guide to Assessment . Document title: CPPREP4004_AE_Pro_1of2_LMS Page 5 of 25 Resource ID: TBS_19_001_CPPREP4004_AE_Pro_1of2_LMS STUDENT NAME:

Specific task instructions Scenario You’re working for Azure Beach Realty Group (ABRG). ABRG is a small to medium-sized agency. Its operations include residential property management and sales. ABRG also has a small portfolio of commercial and industrial properties. Real estate operations are conducted in the same office where the property managers and sales staff can interact. A complaint in relation to the marketing of the property, has been made by Theresa Nguyen whose property was under contract for sale by ABRG. Joe Fairmont, a former employee, was responsible for the marketing of Theresa’s property. Theresa felt that Joe did not act in their best interests when marketing her property for sale. This included falsely claiming that the kitchen was new, retouching photos to reduce the height of trees at the front of the property, and not listing the features and benefits correctly. You feel that this complaint could cause negative publicity for ABRG. To address this issue, you want to show your manager how an effective marketing and communication approach can be used to attract and engage potential clients and the community. In Assessment 2, you’ll create profiles for the agency, yourself and a property, using different marketing methods for each. The profiles may be displayed on the company website or printed, so they may be written documents with photos, video with dialogue, or other appropriate formats. Before you can create the profiles, you need to develop and recommend a marketing and communications approach to help you discuss your ideas with your manager. Document title: CPPREP4004_AE_Pro_1of2_LMS Page 6 of 25 Resource ID: TBS_19_001_CPPREP4004_AE_Pro_1of2_LMS STUDENT NAME:

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