Discussion Board 2

What are the benefits and drawbacks of the following: - Jury of Executive Opinion - Delphi Method - Opinion Polls

Write a research proposal for the below topic. The research proposal should include a  "The impacts of social media on education in public school in Jamaica".

Chapter 7 discusses influencers.a. Who are likely to be the influencers for Tide Pods?b. How can P&G best target and utilize them?

Qualitative research aims to understand concepts, thoughts, or experiences. It provides in-depth insights into poorly understood topics—the data type deals with words, pictures, or descriptions. The methods involve using focus group(s) for “Open-ended questions” to explore subjects’ perspectives, Describing observations in words, and literature reviews. Qualitative research is also at risk for biases, including the Hawthorne effect, observer bias, recall bias, and social desirability bias. How do you ensure the reliability and validity of your findings in qualitative research?

Some researchers believe that the traditional ethical principles are sufficient for online research but some researchers believe otherwise. Suggest 5 ethical principles for research using Web.

MANAGEMENT DECISION CASECrafty Credit Card Competitor “Chases” Amex for Shareof Millennials’ Wallets This case focuses primarily on the battle between Chase and Amex over millennial consumers. But, as the content in this chapter points out, lumping all older consumers into a generalized segment overlooks some important variables. Looking at the generational groups and their representative values (see Exhibit 7.7), where would you suggest Amex focus its marketing efforts, and why?

Name the type of qualitative research best suited for the following topics: 1. Grade 11 Science Text Book 2. Student Activism Since the Marcos Era 3. Effect of Covid-19 Pandemic to Students’ Mental Health 4. Social Media as a Learning Tool 5. The Ifugao’s Burial Practices

Give an example in which ethical impact assessment could have helped a company identify ethical issues before making a decision about data, for example, if Facebook had conducted an ethical impact assessment before sharing data with Cambridge Analytica, explain what the results may have revealed?

As a marketing research consultant hired by a company that manufactures sports drinks, the company is considering the use of social media advertising for its premium sports drink product "Gatorade 0" that has been on the market for the past four (4) years. Conduct research on the impact of social media advertising on the use of sports drinks by athletes. You have decided to use one qualitative and one quantitative method in your research. Prepare 4 research oand 4 research questions for this study

Belbin Beverages Ltd flagship product, a honey flavoured beer targeted to women in the age bracket 21 to 40 have been experiencing slow sales over the past year. However, Belbin’s other beer products have continued to perform well. Your task is to conduct marketing research todetermine whether the product should be continued.You must write a report about the marketing research process and your findings.Your report should include:1. A definition of the problem and one research objective2. A descriptive research survey approach. This includesa. Objectives of the survey ( define at most three objectives)b. Details about the Survey approachc. A questionnaire (with at least 10 questions) that links to the research objectived. How the survey was administered (be specific regarding the amount of workers involved, the place/s and time/s)2. An analysis of the data presented graphically (use fictitious/self created data) 3. A presentation of the findings and conclusion

1. What are the advantages of Internet-based survey research over traditional survey research?2. Conduct an online search for “green awards” to learn about the various awards programs recognizing environmental consciousness and sustainable practices. Select one that recognizes a business for a sustainable marketing practice and develop a brief presentation explaining why the company received the award.3. Explain how marketing intelligence differs from marketing research.4. What is sustainable marketing?

Ethical Dilemma When Algorithms Discriminate Promising companies the ability to get to know their customers and maximize the benefit gained from each one, CRM systems could be called a marketer's dream. CRM software allows companies to look closely at customer behavior, drilling down to smaller and smaller market segments. Once so segmented, customers can be targeted with specific promotions. For the company, this process reaps the greatest returns from marketing efforts because only those customers are targeted who are likely to respond to the marketing campaign. From a customer's perspective, CRM systems seem like a great idea. You finally stop receiving advertisements for things that don't interest you. But what if a company uses its CRM software in a more discriminating way? Where do companies draw the line between using CRM data to offer certain clients customized deals and unethically discriminating against other customers? For example, lenders, which often segment their…

Describe how each of the following firm’s productmanagers should approach the (i) pre-Depressiongeneration, (ii) Depression generation,(iii) baby boom generation, (iv) Generation X,(v) Generation Y, (vi) Generation Z, and(vii) Generation Alpha.a. Pepsib. Panera Breadc. The Golf Channeld. dotdash.come. The Humane Societyf. iPadg. Facebookh. Crest Whitener System

I have to prepare a research design paper (0ne page) on how Covid-19 has affected domestic violence.  Can you help me or give me an example of a research design paper?

1. "Torches of Freedom" was a campaign designed to increase acceptance and popularity of smoking for women, which at the time was taboo. Group of answer choices True False       2. The Press Agentry Era is known for: Group of answer choices Influencers All of the above are INCORRECT Publicity Stunts Corporate Social Responsibility       3. Public relations research includes formal and informal methods. Group of answer choices True False

How can I Identify possible solutions for Obesity along with Explain how the solutions were or might be, successful? Recommending additional suggestions for treatment or resolution.

1) define at least one potential root cause 2) give a relevant research question that would test the relationship between the cause(s) you identified and the outcome of interest 3) note the variables that would be included in the resulting research project. ​​​​​​​ Imagine that you are on the board of directors for a company that was debating whether to recall its staff back to the office following COVID. The board approves the recall. However, after it does, several high-performers in the organization quit! This is a problem. But could it be a research question too? To answer this: 1) List a few possible causes for the problem. 2) Come up with a research question that clearly notes the relationship you want to study. 3) Name the variable(s) in your research question.

How would you define the major problem faced by GaGa thata marketing research program could resolve? How has thisproblem affected the marketing of the company’s products?How might marketing research help?

In today’s situation of Covid -19 Pandemic when the offline world is affected severely. Kindly throw light over the online system of consumer behaviour with respect to the given questions:   1. Consumer behaviour with respect to online shopping of grocery items. 2. Consumer behaviour with respect to online education.

Use the article titled “From Conceptualizing to Measuring HIV Stigma: A Review of HIV Stigma Mechanism Measures” to answer these questions. Use your knowledge to interpret the information according to what is asked: Link to article: https://link.springer.com/article/10.1007/s10461-009-9593-3 a) Is this article biased? Give reason for your answer.  b) When was the article published and by who?  c) The above article is protected against reuse of its’ contents. What measure is in place?   d) How many articles have cited the above article?   e) Assume you have cited work from this article, add this source (write it out) to your reference list using the APA referencing style.

1. What is the importance of making marketing research based decisions? 2. Why do we need to know the family life cycle of our customers? 5 SENTENCES EACH ONLY NO GOOGLE PLEASE! ANSWER ASAP

AabbC AabBbCct AdB Heading 2 1 Normal 1 No Spac.. Heading 1 Tae Paragraph Styles BUS325 MANAGEMENT APPLICATION & THEORY NAME DATE 4. Explain the differences among three common methods of group decision-making- interacting groups, Delphi groups, and nominal groups. Feb 12, 2022, 12:41 PM

PART 1: Choose one company that offers multiple products or services. For example: Gap Inc has Old Navy, The Gap, and Banana Republic PART 2: Imagine that this company is looking to launch several marketing campaigns throughout 2022 and they need to know what types of campaigns would be most effective. You are responsible for comparing TWO existing product/service customers so the marketing campaigns will have the biggest impact. What kinds of research methods would you use to get that information (You should name at least 3)? Why would you use these methods?