DAT - 205 Module One Quiz

Question 1: What is marketing? Please discuss the importance of marketing in hospitality industry. Question 2: Based on Michael Porter’s competition theory, how can a hospitality firm gain the competitive advantage? Question 3: What are the different ways to segment the whole market? Why market targeting and positioning important for a hospitality firm? Question 4: Please explain the model of consumer buying behavior.

Question 2)Commercial television channels depend on one thing for survival - advertisement revenue. Naturally they have to come up with programs to attract the most number of people to watch their channels. Assuming that you are a television strategist (say for C9) and you have acquired some knowledge of market segmentation. You are to analyse the television market of C2 (ABC), SBS ,C7 ,C9 ,C10 based on the following questions.a) What do you think would be the most popular program that will be seen by the majority of the people in all these channels? How do you know that?

Question 2)Commercial television channels depend on one thing for survival - advertisement revenue. Naturally they have to come up with programs to attract the most number of people to watch their channels. Assuming that you are a television strategist (say for C9) and you have acquired some knowledge of market segmentation. You are to analyse the television market of C2 (ABC), SBS ,C7 ,C9 ,C10 based on the following questions.a) What do you think would be the most popular program that will be seen by the majority of the people in all these channels? How do you know that? b)What type of people do you think will watch "Deal or no Deal"? c)Who would watch “The Bold and Beautiful” on C10 in the afternoon? d)f) In what ways can Australian soap operas like " Home and Away" compete with American sit -com programs like “The Big Bang Theory”.

Q3. With the help of the diagrams, explain the possible channels of distribution from a manufacturer to a customer.    Describe what you understand by market segmentation and why it is important to carry out segmentation for fire angels? What bases can you segment a market for a product like an umbrella?  Discuss how you can measure effectiveness of a market segment that angels would wish to target?

QUESTION 3 Describe market segmentation and how does a company decide on its target markets and market segments?Using any small medium enterprise(SME) as an example,justify your answer.

MARKETING Q-4) You are launching the Pakistani street food cafe. Identify the marketing mix (four p’s) -

QUESTION 14 The America Marketing Assocation's Code of Ethics requires that marketers do all of the following except be honest. encourage confidence in marketing systems. do no harm. be profitable.

QUESTION 4 Pantene, Procter & Gamble's premium shampoo, has been built on its hair health brand equity. Across Asia and Australia, it has used local celebrities as beauty ambassadors. However, competitors are increasingly imitating Pantene's positioning and advertising strategy. As a brand manager of the company, discuss how you would differentiate your brand from the competitors.

What part of a business model includes using a company's profits to sponsor initiatives where the company and employees work to benefit the community? Question 8 options: A) Direct-to-consumer B) Social responsibility C) Investor relations D) Peer-to-peer

•Deluxe Chips is a leading company in the salty-snack industry with almost one-fourth of the $10 billion market •As consumer’s snack choices change, Deluxe Chips is considering a new product line of light chips •While it will be expensive to launch a new line, store specific micromarketing will allow Deluxe Chips to spend efficiently ?Design a marketing strategy for the new product line ?Critique your marketing strategy in terms of its strengths and weaknesses ?What are your suggestions for implementation of the marketing strategy?

Question #3: How does the 4P's of Marketing Mix complements the 4C's of Markèting?

1. Select a company that has Pricing Policies & Practices2. What are the 3c's of Marketing in that company.   *Company (name, address, products or services, pricing objectives and approaches.   *Customer profile (geographic, demographic, psychographic, behavorial)   *Competitors (list only)

QUESTION 1   There some characteristics that distinguishes service marketing from other marketing, with your understanding of service marketing state and explain five characteristics of service marketing giving some examples. QUESTION 2   What is service marketing? There are a number of reasons why services marketing are more important today than it was in the past. Discuss.   QUESTION 3   The role of the 3ps in service marketing is especially important. State and explain what the 3Ps are and its relevance in service marketing. Briefly explain what design can achieve in service marketing.

Topic: Developing the marketing mix 1.     define a product and differentiates the product, services, and experiences.

Question 3 Swedish furniture company Ikea uses big data to determine how to adjust its inventory, design, and even food to align with local tastes in the various geographic regions it serves. In India, where families often have impromptu gatherings, the company offers a greater number of stools and folding chairs. In China, where balconies are common in homes, Chinese showrooms include a section on balconies. a) In your opinion, would a company marketing without segmentation be using its resources effectively? b) If not, how marketers can achieve different promotional goals by using a good mix of promotional tools by applying the AlDA model?

QUESTION 1 (a) With example, explain the difference between personal consumer and industrial consumer. (b) Explain the relation between needs and goals.

Q.NO.5 What is the most effective way of strategic marketing in regards to gain customer loyalty? Is the relationship marketing effective and how?

Course Title: Introduction to Marketing Question : Product life-cycle management is the succession of strategies by business management as a product goes through its life-cycle. The conditions in which a product is sold changes over time and must be managed as it moves through its succession of stage. So explain how marketer strategies change during each stage of Product Life-Cycle?

2 mult choice    In terms of the Global Reporting Initiative's criteria for sustainability reporting, "materiality" refers to the decisions regarding which aspects of sustainability are relevant to its operations. the extent to which a broad range of stakeholders is considered in reporting. decisions regarding the time, scope and boundary of the report's focus.   Which of the following is true regarding the GRI and SASB sustainability reporting platforms? SASB uses a more general approach, whereas GRI uses industry-specific standards. While SASB only focuses on climate-intensive sectors, the GRI is open to any organization or industry. SASB offers voluntary public reporting and guidance, while the information presented in SASB is mandatory for listed companies.

Question 3 Developing a marketing plan at the Strategic Business Unit level requires internal and external analysis. These two have been described as critical to the success or failure of the plan. While the internal analysis may consist of examining the organization's own dynamics as well as the industry, its external analysis consists of macro-environmental factors. A business conducts these analyses before formulating its goals and developing its strategy. However, not all businesses understand these dynamics nor know how to effectively conduct their external environmental analysis. As a practitioner with good marketing knowledge, discuss the external marketing environment and its strategic role in marketing strategy planning decisions illustrating with clear examples from the Ghanaian market.

9 Aldi has been a successful retailer in Australia in the last 20 years. This success has been achieved in a highly competitive market in which two other giants, Coles and Woolworths, have dominated the market for many decades. Use desk research and find out about the reasons behind Aldi's success in Australian marketplace.

1.Grocery chains such as Abdullah Al-Othaim Markets track consumers’ purchasing habits through store loyalty cards like Iktisab. These cards collect purchasing data and build consumer profiles. How can grocers like Abdullah Al-Othaim Markets use these data to create value for the firm and consumers?                          (Minimum 150 words)   2.Identify a specific brand of your choice from the local market that has developed a high level of brand equity. What specific aspects of that brand establish its brand equity? Critically examine based on the concepts discussed in Chapter-11.  (Minimum 150 words) 3.Coupons and rebates benefit different distribution channel members. Which would you prefer if you were a manufacturer, a retailer, and a consumer and why? Explain based on the concepts discussed in Chapter-15. ) (Minimum 150 words)   4.Some argue that retailers can be eliminated from the distribution channel because they only add costs to the final product without creating any…

Question 8 Discuss the key strategies that can be used to enhance profits in markets with intense price competition. Use a local example of a company that is has employed at least 2 of these strategies.

CB Assignment 5 (Consumer Decision Making) After watching the Consumer Decision Making Presentation, complete the following spread sheet and indicate which brand is most likely to be selected for each of the approaches below. Smart Phones for Smart Phone Attitudes Product Attributes Price Good Reception Screen Size Camera Quality Weight Conjunctive: Product Attributes For Conjunctive use a cutoff rating of 4. For Disjunctive use a cutoff rating of 10. Price Good Reception Screen Size Camera Quality Weight Brand Selected= Disjunctive: Product Attributes Price Good Reception Screen Size Importance Rating 35 25 20 10 10 Camera Quality Weight Brand Selected= A 6 8 8 4 6 35 25 20 10 10 Brand Scores B с 8 7 6 5 A 9 2 7 Minimum Rating =4 (on all attributes) Importance Ra 10 6 3 Brand Scores Rating of 10 on ANY attribute Importance Rating 35 25 20 10 10 Brand Scores C A B D 5 6 8 2 4 D D Lexicographic: Select Best Performer for Most Important Attribute

Question 2Keep Me Safe is an organisation that specialises in educating women about how to keepthemselves safe. In recent times, they developed and is distributing a product called POW whichcan help, to a great extent, to ward off undesirable attacks. Given the nature and climate of whatis happening in ‘Every Man Fi Himself Island’, this product seems very attractive. A. Describe THREE (3) functions that Keep Me Safe marketing channel members canperform.  B. Recommend TWO (2) consumer sales promotion tools to Keep Me Safe for use inpromotion of its new product.  C. Suggest which channel would be BEST suited for distributing this new product acrossthe island.

Question 1 Define the steps in the strategic selling process and apply them, each with one brief sentence, to a firm that offers home nursing services to elderly patients. In other words, how would you construct this process to this marketplace? Edit View Insert Format Tools Table 12pt v Paragraph

Q. Discuss how companies can use the Internet to build their brands. Give an example of a company that has done so.

Question 2) In Boulding the Christian Louboutin brand, marketers  were deliberate in their approach to creating distinctiveness with each brand element. Through creatve marketing and promotions ,consumers can recall the name and signature color of the brand, which means the brand elements are …. Choose correct options   Integrated Novel and unique Memorable Part of the brand portfolio High end

Question: Marketing Intelligence involves building internal databases to identify marketing opportunities. Suppose you are the marketing manager for a cell phone company. What types of information would you collect in your company’s internal database? Do you think that some of this data would be useless for a company that makes a different product (say shoes)? Why?