18.02 BSBCRT412 & BSBCMM411- Assessment 2.docx

Assessment 2 Project Task BSBCRT412 Articulate, Present & Debate Ideas BSBCMM411 Make Presentations This unit forms part of the following qualification(s): BSB40120 - Certificate IV in Business

BSBCRT412 - Articulate, present and debate ideas BSBCMM411 – Make a presentation Assessment 2 Facilitating a Discussion This unit forms part of the following qualification(s): BSB40120 - Certificate IV in Business BSBCRT412 & BSBCMM411 - Assessment 2 - Laneway Education Pty Ltd ABN: 91 607 441 412, RTO No: 41504, CRICOS CODE: 035976 Last updates 28/01/2022 Page 2 of 20

BSB40820 - Certificate IV in Marketing & Communication Contents Assessment 2 - Facilitating a Discussion 4 Task 1: Select topic of interest & Plan your key objectives 4 Task 2: Physical Audience 7 Task 3: Present to your class 9 Task 4: Online Audience 10 Task 5: Engage with your Online Audience 12 Assessment Submission 13 BSBCRT412 & BSBCMM411 - Assessment 2 - Laneway Education Pty Ltd ABN: 91 607 441 412, RTO No: 41504, CRICOS CODE: 035976 Last updates 28/01/2022 Page 3 of 20

BSBCRT412 & BSBCMM411 - Assessment 2 - Laneway Education Pty Ltd ABN: 91 607 441 412, RTO No: 41504, CRICOS CODE: 035976 Last updates 28/01/2022 Page 4 of 20

Assessment 2 - Facilitating a Discussion This project requires you to facilitate a discussion and debate on ideas with at least two different audience types . In doing so, you need to demonstrate that you can establish a communication framework, develop your ideas for communication and then debate and discuss those ideas. You are required to communicate your ideas in a persuasive manner to encourage a response, reaction and critical discussion. 1. You will need access to a physical audience which can be your classmates, colleagues or other group of people made up of family and friends as is relevant to your specific situation. 2. You will also need access to an online platform (e.g. a forum like Reddit, Twitter, Whirlpool etc.) where you can post a blog or other written communication to initiate a conversation that will turn into a debate. You will need the relevant digital tools to participate in the forum such as a device and online user account. Task 1: Select topic of interest & Plan your key objectives The first step is to select a topic of interest to you. This could be industry relevant or of recreational interest to you. It needs to be a lively topic that generates a range of ideas. It may be one that compares popular brands, new and emerging technology or approaches, be slightly controversial, or encourage strong opinions by others. It could be related to IT, politics, education, religion, sports or something completely different. It may be a topic that helps you raise awareness about a certain cause. Whatever it is though, it must be something that you are interested in and that can encourage debate and idea generation by those you are communicating with. Task Description Provide an overview of the topic you have selected. Why have you chosen this topic? Social media has become an integral part of modern life, influencing the way people connect, communicate, and share information. While it offers numerous benefits, such as facilitating global connectivity and providing a platform for self-expression, there is growing concern about its impact on mental health. The pervasive nature of social media platforms has raised questions about the potential negative consequences they may have on individuals' well-being. I chose this topic because the relationship between social media and mental health has become a prominent and BSBCRT412 & BSBCMM411 - Assessment 2 - Laneway Education Pty Ltd ABN: 91 607 441 412, RTO No: 41504, CRICOS CODE: 035976 Last updates 28/01/2022 Page 5 of 20

critical issue in contemporary society. As social media usage continues to rise, researchers, mental health professionals, and the general public have become increasingly interested in understanding how these platforms may affect individuals' mental and emotional well-being. The impact of social media on mental health encompasses a range of factors, including the potential for social comparison, cyberbullying, information overload, and the impact on self-esteem and body image. Which key ideas about this topic do you want to present to your audiences? Why? Key Idea: Social Comparison and Its Impact on Self-Esteem Social media often prompts individuals to compare their lives with others, as people tend to share positive aspects of their experiences. Constant exposure to curated content can lead to unrealistic standards and a sense of inadequacy. This phenomenon can negatively affect self-esteem and mental well-being. Social comparison is a pervasive aspect of social media use, and understanding its impact is crucial in addressing the potential harm it may cause to individuals' self-perception and mental health. Highlighting this key idea provides insights into a common psychological mechanism triggered by social media, fostering awareness among your audience. Write a topic statement and question for use in your presentation and debates. Topic Statement: "The Impact of Social Media on Mental Health: Navigating the Digital Landscape for Well-Being." Question for Presentation and Debates: "How can we strike a balance between the benefits and potential drawbacks of social media to safeguard and promote mental health in an increasingly interconnected digital world?" Conduct further research on your topic and key ideas and include some statistics to use during your presentation and debate. Include the links to your information sources. Navigating the Social Media Paradox: Risks and Rewards Social media, with its pervasive influence, operates on a reinforcement mechanism that triggers the brain's reward center through the release of dopamine – the "feel-good chemical" associated with pleasurable activities like sex, food, and social interaction. However, this enticing reward system has its downsides, contributing to anxiety, depression, and even physical ailments. BSBCRT412 & BSBCMM411 - Assessment 2 - Laneway Education Pty Ltd ABN: 91 607 441 412, RTO No: 41504, CRICOS CODE: 035976 Last updates 28/01/2022 Page 6 of 20

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