Taobao

RESEARCH ASSIGNMENT ECONOMICS 510 BY: ABHISHEK MISTRY ID: 1102542 Abstract: Alibaba has become the largest online commerce company in the world in just a few years and barely anyone expected it to be so successful. It has provided numerous business opportunities for small and medium enterprises to leverage the innovative technology to compete more efficiently domestically and globally. This study discusses the marketing strategies, promotion, distribution channels and some important lessons that

sprawling web based business stages where makers, substantial and little retailers, and people offer items and administrations to purchasers through online customer facing facades on mega sites like eBay or Amazon. The destinations incorporate PayPal, Taobao and Tmall, which thusly are possessed by greater web based business gatherings. An extensive and developing system of outsider specialist co-ops offers dealers showcasing and configuration administrations, installment satisfaction, conveyance and

Abstract: Alibaba has become the largest online commerce company in the world in just a few years and barely anyone expected it to be so successful. It has provided numerous business opportunities for small and medium enterprises to leverage the innovative technology to compete more efficiently domestically and globally. This study discusses the marketing strategies, promotion, distribution channels and some important lessons that were carried out by Jack Ma to achieve success in this world of online

Abstract In this case, it mainly defines how eBay enter the Chinese market and state problems why eBay failure problems in China compare to Tao Bao. We will introduce EBay, compare and contrast between eBay and Tao Bao, also, we talk about reasons failure in China. Introduction to EBay EBay which is a management that allows people from all over the world to buy and sell items, auctions and shopping online. EBay was founded on 4th September 1995 and by name Auction web of Pierre Omidyar in California

signing. Thus reinforce the competition ability of its service. This all-included service is like an “ecosystem” which ensure all the participants can help and work well in this system. Nowadays, Alibaba group control the business information(alibaba, taobao), payment service(Alipay), search engine(Yahoochina)

SUCCESSFUL STRATEGIES Taobao can be the top of E-commerce market in just two years, people may think it lies on the characteristics of the Internet economy, but the most important is its effective business strategies, including operation strategies and service strategies. A. Operation Strategies 1. Capturing the market by No Fees In order to create brand, Taobao made a plan that it wouldn’t receive any charging transaction fees and 202 listing fees in the first three years. Taobao believes that only

A Comparative Study between eBay and Taobao in Chinese Online Auction Market BSAD 415:66 Electronic Business Prof. G. Trites Jie Yue (Kathy) 200706289 June 10, 2008 1 Introduction Being the largest online trading company, eBay has launched websites across the world, including thirty other countries in addition to its original U.S. website. China, with its large online market, is one of these countries. In 2003, after its cooperation with Eachnet, the first C2C online company

CASE: IB-88 DATE: 01/04/10 TAOBAO VS. EBAY CHINA Ten to 15 years from now, I think China can be eBay 's largest market on a global basis…. We think China has tremendous long-term potential and we want to do everything we can to maintain 1 our No. 1 position. — Meg Whitman, eBay CEO, 2004 By 2008, Jack Ma, CEO of Alibaba.com Inc., was in a position to consider how to fortify Taobao’s dominant position in China’s online consumer-to-consumer (C2C) market. Ma and his company had come a long way

Question 1 History In 2003 Taobao was established by Ma Yun, a man with wildest ambition in ecommerce and also the founder of Alibaba. Taobao, is the biggest network retailer marketplace in Asia. It is a Chinese language website for online shopping, similar to eBay and Amazon. Currently, Taobao marketplace focus on C2C (Consumer to Consumer) and B2C (Business to Consumer). With around 760 million product listings as of March 2013, Taobao Marketplace is one of the world’s top 20 most visited

market, some local enterprises also growing up and want to share this big cake. Taobao (www.taobao.com), a Chinese-based company which is a leading platform for C2C personal transactions, was founded in 2003