Strategic management

CORPORATE STRATEGIC MANAGEMENT Part 1 1.1 Axiata Company profile 1.2 Company mission and Organization Chart Part 2 2.1 Axiata products Models Analysis 2.2 Ansoff Matrix 2.3 Pestle Analyis 2.4 Product life cycle 2.5 The BCG matrix(applied by the Company) 2.6 The 5 forces 2.7 The generic Strategies 2.8 Axiata Competitors(Robi) and SWOT analysis Part 3 Question 1 Question 2 Part 4 4.1 – General opinion about Axiata and suggestions Axiata Group Berhad (AXIATA) 1.1 Axiata Company

integrated system of decisions.” (1994, Mintzberg) Strategic planning is a core that leads to every successful business. It gives the direction of the business by creating the elements such as vision, mission, internal and external analyses. The goal is to define “where” that the business is heading to. In order to reach our aim of outstanding strategic planning, outside-of-box thinking, a solid construction of external, internal analysis and strategic management tools with supports from various professional

Per the text Strategic Management and Business Policy, a business strategy “describes a company’s overall direction in terms of its general attitude toward growth and the management of its various businesses and product lines. Corporate strategies typically fit within the three main categories of stability, growth, and retrenchment.” (pg.19) Also mentioned in the text business strategy is “usually occurs at the business unit or product level, and it emphasizes improvement of the competitive position

Introduction McDonald’s, the US-based food-chain is a well-known company around the world and is growing and growing. The first McDonald’s restaurant in Europe was in The Netherlands in 1971, nowadays almost 230 restaurants exist among the country. Almost 20 years later, in 1990 the first McDonald’s restaurant opened in Shenzhen, China. After the home base country the USA, China is the second biggest market for the food-chain with over 960 restaurants, this number is steadily expanding. The company’s

Strategic Management Assignment 2 Company Strategic Analysis – ASOS Alina Yarovaya BAMA 3.1 Assessor: Kevin Hefferman Contents Page 1. Introduction 2. Online Fashion Retail Macro Analysis 3. Competitive Strategy of ASOS 4. ASOS Resources and Capabilities 5. Strategic Options 5.1 Strategy Evaluation 6. Conclusion

PESTEL analysis is a tool or framework for marketers. It is very effective when seeking to analyze and screen the external marketing environment of the company. Strategic management tool gauges the macro environmental factors. It is prudent to follow PESTEL framework since different macro-environmental factors can affect a business strategy. PESTEL framework are interdependent of each other, they are dependent factors. Understanding PESTEL is critical prior to entry into a new country. The fact

STRATEGIC MANAGEMENT SCHOOLS OF THOUGHT By Henry Waruhiu ESAMI Henry Waruhiu Digitally signed by Henry Waruhiu DN: cn=Henry Waruhiu gn=Henry Waruhiu c=Kenya l=KE o=ESAMI ou=ESAMI e=hwaruhiu@yahoo.com Reason: I am the author of this document Location: Date: 12/13/11 12:52:31 “We are the blind people and strategy formation is our elephant” A wealth of information creates a poverty of attention. Herbert Simon, Nobel Laureate Economist SM Schools of thought 1. 2. 3. 4. 5. 6. 7 8

TASK 1 STRATEGIC MANAGEMENT A. Strategy 1. Importance of creating vision, mission, and values statements Having a mission statement is critical for all organizations. It tells your target audience as well as your organization who you are, what your goal is as an organization and why you are doing it. You then incorporate that into your company culture from the top down. This will help all employees better understand what the goal is for the company, as well as build passion within the

Strategic management is the process of selecting the organization 's goals, mossion and ways to achieve them. It is vital for any business venture to establish and implement strategy for its prosperous development, efficient functioning and success in the future. Strategic planning provides the basis for all management decisions. Otherwise, without a clear strategy, an organisation could face difficulties in achieving its mission, as every business venture requires an elaborate approach, skilful

1. The goal of value chain analysis is to identify processes in which the firm can add value for the customer and create a competitive advantage for itself, with a ________ or ________________. A) Focused strategy; product differentiation B) Focused strategy; cost advantage C) Cost advantage; primary value activities D) Cost advantage; product differentiation Feedback: The goal of value chain analysis is to identify processes in which the firm can add value for the customer and create a competitive