Audi

According to Forbes.com Audi has a brand value of $12.8 Billion Dollars making it one of the most valuable brands in the world (39th Rank in Forbes study as of May 2015). Audi has maintained it's logo since 1932. The four interlinked rings that represent the car company's emblem dates back to 1932 when four German auto companies merged together to form Auto Union, which was an Audi predecessor. Details about the logo evolution has been covered in the earlier section Audi has a goal to become the

INTRODUCTION Audi is a German automobile manufacturer headquartered in Ingolstadt, Bavaria, Germany. They design, engineer, produce, market and distribute luxury automobiles. Audi does worldwide operations and their automobiles are produced in nine production facilities worldwide. The brand value of Audi is around $12.7 Billion The company name is based on its founder August Horch. "Horch", meaning "listen" in German which becomes "Audi" in Latin. The logo of Audi consist of four rings, each of which

AUDI ¬ 1. Birth of Company Audi AG is very famous and reputed largest company which design, engineers, produce, markets and distributes the automobiles. German is the places where it is manufactured. Audi-marked vehicles are created in nine generation offices around the world. The company name comes from the Latin word listen which was the meaning of “Horch”. Its is

Audi watch: when Purchasing an Audi car the customer will receive an Audi watch with the brands own exclusive design. The quality and aesthetics of the watch will be dependent on the type of model car the customer purchases. An example of this will be a customer who purchases an Audi A5 will receive a higher quality watch than the customer who purchases an Audi A3. An introduction of a watch line for Audi will enable the brand to branch out its products offerings. This will bring value to the brand

mass media and because of this advertisers are trying harder each year to outdo themselves and their competitors. Rhetors use techniques in their advertisements such as fantasies or surrealism to catch the attention of their audience. Companies like Audi pour millions of dollars into their marketing teams to make sure their cars look the best and attract consumers. Commercials that are shown on television today are great examples of rhetorical artifacts because of the many techniques being exercised

Birth of Company Audi AG is very famous and reputed largest company which design, engineers, produce, markets and distributes the automobiles. German is the places where it is manufactured. Audi-marked vehicles are created in nine generation offices around the world. The company name comes from the Latin word listen which was the meaning of “Horch”. Its is the surname of the author, August Horch so in German it turns to “Audi”. Audi is the combination of four car companies. Audi has been a dominant

Investor Relations Corporate strategy Vision: “Audi – the premium brand” In adopting its Strategy 2020, the Audi Group has focused its core brand Audi on the challenges of the future. The strategy took on firmer contours during 2011 as the full potential of the mission “We delight customers worldwide” was explored in greater depth. It now gives more weight to new issues that have emerged as a result of heightened environmental awareness, growing uncertainty about the future availability of fossil

1. The advertisement that I’ve chosen is the Audi R8 commercial, name “Commander.” The commercial starts off with many views of a nice house with many pieces of space memorabilia, including photographs of a certain man in space suits. It is to be believed that the man in the spacesuit is the person living here. During this section there is a voice over saying: “This has to be the proudest day of our lives.” It cuts to a morose old man refusing to eat any more of his near full dinner plate. One can

Audi, the maker of elite model cars, designed an advertising campaign for the 2013 Super Bowl that claimed driving an Audi would allow the owner to feel more daring. The advertisement opens up with a high school senior boy wearing a tux, with his mother pinning his boutonniere to his jacket. The boy clearly looks unenthused about going to prom because he does not have a date to the prom, which his mother attempts to sooth him by saying that there are many people who go to the prom without dates.

analysis. 5 4.4 AUDI S4 Sedan (2012) 5 4.4.1 Data Inputs (Importance) 6 4.4.2 Result Analysis. 7 4.5 BMW M3 Sedan (2012) 10 4.5.1 Data Inputs (Importance) 11 4.4.2 Result Analysis. 12 4.6 Mercedes Benz CLS63 AMG Sedan 15 4.6.1 Data Inputs (Importance) 16 4.6.2 Result Analysis. 17 5 Conclusion 19 6 References 20 Table of Figures Figure 1 - House of Quality Process Summary 5 Figure 2 - Audi S4 2012 6 Figure 3 - AUDI S4