You've been requested to construct a customer-performance scorecard for your company's toy business as a marketing controller. Make a list of three possible measurements to include.
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You've been requested to construct a customer-performance scorecard for your company's toy business as a marketing controller. Make a list of three possible measurements to include.
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- You've been requested to construct a customer-performance scorecard for your company's toy business as a marketing controller. Make a list of three possible measurements to include.As a marketing controller, you have been tasked with creating a customer-performance scorecard for your company's toy business. Create an inventory of three possible included measurements.Illustrate the concept of sensitivity analysis?
- What is statistical quality control and why is it important?Which of the following set of measures are appropriate in monitoring 'customer retention'? Select one: a.Customer satisfaction rating, number of repeat purchases, customer acquisition costs b.Customer satisfaction rating, sales growth from customers using loyalty cards, customer profitability per quarter c.Proportion of sales from existing customers, market share, profit attributable to customers in the 21-30 age group d.Proportion of sales from existing customers, number of repeat purchases, sales growth from customers using loyalty cards Clear my choiceWhy should an organization measure customer satisfaction? Describe the key steps that must be addressed in designing customer satisfaction surveys.
- From an action research perspective, how are members of the client organization involved in diagnosis and planning? Why?Sample Case - Study This is a case-study of an organisation called Rags to Riches Retail – they are considering making changes to their staff appraisal processes and making cuts to their staff training programme. Imagine you are a consultant who has been asked for some help by this company. You have been given a summary of information about the company as attached. Background Information This is a large retail company selling men’s and women’s clothing in the UK, Europe and Asia It is an international, team-based organisation with a strong focus on customer service There are opportunities for staff to gain experience internationally so there is some movement of staff between the outlets in different countries. Outlets are generally open 7 days per week from 9am to 10pm each day with some variation on Sundays and national holidays according to the variability in host-country legal requirements. The CEO and Board of Directors are committed to a vision for a learning and feedback…Sample Case - Study This is a case-study of an organisation called Rags to Riches Retail – they are considering making changes to their staff appraisal processes and making cuts to their staff training programme. Imagine you are a consultant who has been asked for some help by this company. You have been given a summary of information about the company as attached. Background Information This is a large retail company selling men’s and women’s clothing in the UK, Europe and Asia It is an international, team-based organisation with a strong focus on customer service There are opportunities for staff to gain experience internationally so there is some movement of staff between the outlets in different countries. Outlets are generally open 7 days per week from 9am to 10pm each day with some variation on Sundays and national holidays according to the variability in host-country legal requirements. The CEO and Board of Directors are committed to a vision for a learning and feedback…
