Your friend is a Vice President of HR. She says, “Companies with a strong employment brand

Understanding Management (MindTap Course List)
10th Edition
ISBN:9781305502215
Author:Richard L. Daft, Dorothy Marcic
Publisher:Richard L. Daft, Dorothy Marcic
Chapter9: Managing Human Resources And Diversity
Section: Chapter Questions
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Your friend is a Vice President of HR. She says, “Companies with a strong employment brand
spend less on recruiting than companies without a strong employment brand.” Is this correct?

Expert Solution
Step 1

Generating a reliable and optimistic employer brand needs a lot of work, but it works. An employer brand is fabricated of every single touchpoint you have with applicants and workforces, from the first messages candidates receive to employees’ departure interviews. 

 

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