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- You are travelling abroad via Turkish Airlines, and you are about to get your passport stamped. You have been waiting in the queue for more than 15 minutes. However, you notice that Elite card holders can go through an exclusive passport counter without waiting You ask the person next to you who is an Elite card holder, and she replies "someone that flies a lot on Turkish Airlines and racks up a lot of miles each year: Turkish Airlines is engaged in: O a. psychographic segmentation O b. behavioral segmentation O c. demographic segmentation © d. geodemographic segmentationExplaining the nature of unrealistic customer relWhat would be the better research method to use if trying the Hypothesis of Customers prefer a battery that lasts longer between charges to other smartphone features?
- what is the Product description (mobile hair salon) (how the product can solve the problem in covid-19 endemic situation)1 H has started to offer a new service in response to pressure from environmental campaigners. Up to five years ago, many of the components sold by H contained toxic materials. Recent legislation in Europe requires components to be recycled in specific ways to minimize any environmental damage. H has told customers that when they purchase new components they can give the old components to H and then the company will recycle them in accordance with the new legislation. This service has provided some publicity for H and has featured in its recent social and environmental report. However, a review of H’s recycling procedures by its internal audit department identified that many components, including some that contain toxic materials, are simply thrown away by H’s staff rather than being recycled. a) Discuss about the risk involved in the company H. b) What risk assessment procedure should be followed by the auditor?Which of the following reports has the primary purpose to inform an wrance company Bookil is prospects previous twical treaxanco hidory? OA Medical Information Bureau (MIB) OB Attending physician's statement Inspection report Producer's report OC OD
- TV and Social Media: Nielsen Social Content RatingsNielsen uses electronic “People Meters” in a representative sample of US households to measure TV viewing trends to understand the audience. Nielsen installs “cross-platform” people meters in half the houses to measure online traffic and computer/mobile TV viewing. The firm also requests paper-and-pencil viewing diaries. Nielsen launched in 1936 when there were few TVs in the country and became the industry leader that may make or destroy a new show or producer. The show's survival and ad costs depend on viewership. Because the Super Bowl has the greatest TV audience, its advertising are the most costly. In the age of Twitter and other social media, TV viewing is becoming a social experience for many individuals. While watching a show, viewers, especially those in the 18–34 age bracket, regularly criticize the actors, costumes, or screenplay in real time. Nielsen started analyzing social media to measure TV audience engagement and…Define click-through rate (CTR)?Women are more attracted to men without earrings than men with earrings. What is the DV? How would you operationalize this variable?
- Two surveys were conducted to measure the effectiveness of an advertising campaign for a low-fat brand of ice cream. In one of the surveys, the interviewers visited the home and asked whether the low-fat brand ice cream was purchased. In the other survey, the interviewers asked the person to show them the ice cream container when the interviewee stated he or she had purchased low-fat ice cream. a. Do you think the two types of surveys will yield similar results on the percentage of households using the product? b. What types of biases may be introduced into each of the surveys?Please take a question and re-check all answersWarthog Industries has recently developed an anti-acne product called Zit Hit. Warthog intends to market this obviously fine product by email order only. Warthog is considering purchasing the email list of the 30,000 members of Justin Bieber’s fan club. The company provided 400 emails from the list for Zit Hit to try out. An email advertisement was sent to these 400 individuals and the company received orders for 2,000 tubes of Zit Hit for an average of 5 per email with a sample standard deviation of 2 tubes. a. What is your forecast for the total demand for Zit Hit which will result from emailing the advertisement to all 30,000 fan club members? b. Construct an 95% confidence interval around your forecast.