You and your team have been hired as consultants by a manufacturer that han been making camping equpment for more than a century Ahough ther original target maret was gold miners and loggers, they primarly sell to recreational campers. The company has a long history of quality, longlasting products with few ti, ncuding tents sleeping bags, lanterns, and camp stoves 1 Brainstorm how the company might make their products more appealing to recreational campers today Be creative and think outside the box 2. The company's marketing manager has suggested that the company branch out into other products for camping beyond the company's long established product ine Develop a list of products that the company should consider selling Don't iter your suggestions try to develop a long and detaled st

You and your team have been hired as consultants by a manufacturer that han been making camping equpment for more than a century Ahough ther original target maret was gold miners and loggers, they primarly sell to recreational campers. The company has a long history of quality, longlasting products with few ti, ncuding tents sleeping bags, lanterns, and camp stoves 1 Brainstorm how the company might make their products more appealing to recreational campers today Be creative and think outside the box 2. The company's marketing manager has suggested that the company branch out into other products for camping beyond the company's long established product ine Develop a list of products that the company should consider selling Don't iter your suggestions try to develop a long and detaled st

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Please provide relevant examples, theories and concepts learned in class. Explain the difference between the benefits and features of a product/ solution. Please provide relevant examples. Explain the discovery stage in the sales process and why this is important. Please provide an example of the types of questions you would ask a potential prospect. Explain the difference between consumer and business buyers.
Analyze the following options. Using the information you learned this week, which options would produce the most positive change in Personal Brand Value? How do you know? [Options-CHOOSE ONLY ONE OF THESE FOR YOUR VIDEO] 1: a recent acquaintance approaches you and offers you the chance to join a startup in Austin, TX. Your starting salary would be $55,000/year + benefits but your friend cannot guarantee any specific term of employment length or growth potential in the company. The company itself is only 18 months old but is on the cutting-edge of predictive AI technology in the travel industry.
Give one example of each types of products 1. Idea 2. Place 3. Personality 4. Organization
If you will sell a product, what would it be and why? Give an example of the features/ benefits.
Choose on that describes you most. Come up with an explanation of why you chose that as a brand that describes you (the hacker, the hustler, the designer). The Explanation of at least 50 words should include: Evidence - What is one thing you have done in the past to support your assertion that you are effective hacker, hustler, or designer? , GOALS - What goals do you have in mind which prompted you chose that personal brand? What affects your goal? (Family, Career, Peers/Friends, Environment, Sexuality)
You are student at an university and your lecturer ask you to do a Product Offering, critical issues and key to success for an company that sells sanitary panties for women. Explain each category thoroughly.
Direction: Choose one that describes you most. Come up with an explanation of why you chose that as a brand that describes you (the hacker, the hustler, the designer). The explanation of at least 50 words should include: EVIDENCE - What is one thing you have done in the past to support your assertion that you are an effective hacker, hustler or designer? , GOALS - What goals do you have in mind which prompted you to chose that personal brand? What affects your goals? (Family, Career, Peers/Friends, Environment, Sexuality)
I would appreciate it if you could provide an answer that is clear and precise. What distinguishes OOPs from other types of products?
On your own or with a partner, choose one of the following consumer products and think about how it could be used as a business product. Then create a business advertisement for your product. a. lawn care products b. microwave oven c. tennis balls d. bottled water e. smartphone f. vacuum cleaner
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How will you apply the concept of value proposition and unique selling proposition in your product/service? Cite ways
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