Would it be right for a store manager to break a promise to a customer and sell some hard-to-find merchandise to someone else whose need for it is greater?
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Would it be right for a store manager to break a promise to a customer and sell some hard-to-find merchandise to someone else whose need for it is greater?
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- You buy a new pair of shoes on sale. The printed receipt states very clearly that the shoes are not returnable. After you get them home, you wear the shoes around the house for a day and decide that they just don’t fit you correctly. So you take the shoes back to the store. You start to yell angrily about the store’s poor quality service so that people in the store start to stare. The clerk calls the store manager; after some discussion, the managers agree to give your money back. Is this ethical? Provide an explanation and justification for your decision to return the shoes, and why your tactic was necessaryA heavy truck parts maker is able to tender on a pre-production study contract of a new type of truck ventilator unit worth $25,000 net profit if it wins the contract. Tendering costs would be about $2,000. The chances of winning the contract are 50 percent. If the company wins the contract, it must decide on the level of marketing it should make to increase its chances of getting further production contract worth $55,000 net profit. Promotion at a high level costs $18,000 with a resulting probability of winning the contract of 0.8. At medium level promotion, it costs $12,000 with a probability of 75 percent and at a low level, it costs $8,000 with a probability of 60 percent. Should the initial study contract be lost, the company can still bid on the production contract at an additional tender cost of $6,000. The probability of winning the production contract from this stage is 30 percent. a) Draw a decision tree to show the relationship between the various options which arise as the…What value does a minimalistic handbag offer to consumers that makes it unique or superior to other similar products on the market, and that is it likely to make it successful?
- How would you expect seasonal fluctuations in demand to affect a rental company’s decisions about pricing rented products such as wedding dresses or convertible cars?Each year, Executive members at Costco receive an annual voucher toward future Costco purchases. The voucher value is calculated as 2% of the value of their annual purchases. What type of loyalty program is this? A) rebate B) loyalty C) membership D) reward E) appreciationIdentify a product important to you that you purchased where you felt that the seller had done a particularly good job of understanding your needs and helping you select and truly benefit from the purchase and use of the product. What were the aspects of design of the product and/or the whole product that you believed were at the heart of this very favorable experience?
- Suppose your company sells a packs of lenses attach to smart phones to improve the quality of picture people take.you pay 29.89for each 3pack 59.95what is goods sold percentage for this item?Which of the following risk-management strategies are businesses least often able to employ? accepting transferring mitigating exploitingDo you think that eliminating or limiting the amount of deposit insurance would be a good idea? Explain your answer
- Based on what we now know about the essence of relationships, is it possible for a customer to have a relationship with a commercial (or other) firm? Is it possible for a customer to have a relationship with a brand? Is it possible for a firm to have a relationship with a customer—especially a customer who is one of millions of customers? If you said no to any of these, what conditions would have to be met before a relationship would be possible?Think of a type of customer that you know reasonably well. Try to identify some unmet needs of this type of customer and to think of some new features of the products and/or services they purchase that would excite them. Why do you think these features are not being offered?Consumers often rationalize their purchase of a new product with a statement such as "I bought it because it was on sale 15% off the original price." What ate the prospects that this type of customer will become a loyal consumer to this product? What must happen in order for such customers to become loyal to the product and hopefully the brand?
