Williams Incorporated produces a single product, a part used in the manufacture of automobile transmissions. Known fo quality and performance, the part is sold to luxury auto manufacturers around the world. Because this is a quality produ Williams has some flexibility in pricing the part. The firm calculates the price using a variety of pricing methods and then chooses the final price based on that information and other strategic information. A summary of the key cost information follows. Williams expects to manufacture and sell 52,500 parts in the coming year. While the demand for Williams's part been growing in the past 2 years, management is not only aware of the cyclical nature of the automobile industry, but a concerned about market share and profits during the industry's current downturn. Variable manufacturing Variable selling and administrative Facility-level fixed overhead Fixed selling and administrative Batch-level fixed overhead Total investment in product line Expected sales (units) Total Costs $ 4,675,000 850,650 2,340,875 670,495 355,000 22,345,000 52,500

Cornerstones of Cost Management (Cornerstones Series)
4th Edition
ISBN:9781305970663
Author:Don R. Hansen, Maryanne M. Mowen
Publisher:Don R. Hansen, Maryanne M. Mowen
Chapter16: Cost-volume-profit Analysis
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Williams Incorporated produces a single product, a part used in the manufacture of automobile transmissions. Known for its
quality and performance, the part is sold to luxury auto manufacturers around the world. Because this is a quality product,
Williams has some flexibility in pricing the part. The firm calculates the price using a variety of pricing methods and then
chooses the final price based on that information and other strategic information. A summary of the key cost information
follows. Williams expects to manufacture and sell 52,500 parts in the coming year. While the demand for Williams's part has
been growing in the past 2 years, management is not only aware of the cyclical nature of the automobile industry, but also
concerned about market share and profits during the industry's current downturn.
Variable manufacturing
Variable selling and administrative
Facility-level fixed overhead
Fixed selling and administrative
Batch-level fixed overhead
Total investment in product line
Expected sales (units)
Required:
Total Costs
$ 4,675,000
850,650
2,340,875
670,495
355,000
22,345,000
52,500
1. Determine the price for the part using a markup of 35% of full manufacturing cost.
2. Determine the price for the part using a markup of 20% of full life-cycle cost.
3. Determine the price for the part using a desired gross margin percentage to sales of 35%.
4. Determine the price for the part using a desired life-cycle cost margin percentage to sales of 25%.
5. Determine the price for the part using a desired before-tax return on investment of 15%.
6. Determine the total contribution margin and total operating profit for each of the methods in requirements 1 through 5.
Transcribed Image Text:Williams Incorporated produces a single product, a part used in the manufacture of automobile transmissions. Known for its quality and performance, the part is sold to luxury auto manufacturers around the world. Because this is a quality product, Williams has some flexibility in pricing the part. The firm calculates the price using a variety of pricing methods and then chooses the final price based on that information and other strategic information. A summary of the key cost information follows. Williams expects to manufacture and sell 52,500 parts in the coming year. While the demand for Williams's part has been growing in the past 2 years, management is not only aware of the cyclical nature of the automobile industry, but also concerned about market share and profits during the industry's current downturn. Variable manufacturing Variable selling and administrative Facility-level fixed overhead Fixed selling and administrative Batch-level fixed overhead Total investment in product line Expected sales (units) Required: Total Costs $ 4,675,000 850,650 2,340,875 670,495 355,000 22,345,000 52,500 1. Determine the price for the part using a markup of 35% of full manufacturing cost. 2. Determine the price for the part using a markup of 20% of full life-cycle cost. 3. Determine the price for the part using a desired gross margin percentage to sales of 35%. 4. Determine the price for the part using a desired life-cycle cost margin percentage to sales of 25%. 5. Determine the price for the part using a desired before-tax return on investment of 15%. 6. Determine the total contribution margin and total operating profit for each of the methods in requirements 1 through 5.
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