Why is product development a cross-functional activity—involving finance, engineering, manufacturing, and other functional areas—within an organization?
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Make a thorough (at least a large paragraph) posting in response to ONE of the prompts below.
- What risks could there be for firms that tend to operate their new product process with limited
marketing function involvement? They basically don't consider marketing. - Why is product development a cross-functional activity—involving finance, engineering, manufacturing, and other functional areas—within an organization?
- Do you believe it’s possible for marketing to reconcile the desires of consumers looking for the "next big thing" with those of consumers who like their product or service how it is?
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- Get together with two to three other classmates for this discussion question. Then: Select any organization that you find to be of interest. What product or service do they offer? Discuss the product/service base knowledge . How would this organization benefit from a marketing dashboard approach? Discuss. Using both your experience and unique perspective, discuss the elements you would recommend adding to this organization’s dashboard. Why do you recommend these elements? How could this organization avoid some of the pitfalls potentially associated with marketing dashboards?Do a search on "Best Websites" and "Worst Websites" or something similar Find two examples, one good and one bad, of web design and marketing targeted to a specific customer set. The best comparisons are when both companies are in the same business. Compare and contrast the two sites by describing the pros and cons of each website in a side by side table format. Tell us what you think is well done for your "good" site and what you would do differently to increase customer attraction to the "bad" site. Provide at least 1 reference from the text book and at least 2 other sources that support your analysis. Provide the URL for the sites you analyzed. Visit the sites analyzed by at least two other classmates and provide a discussion response to their analysis, either in support or disagreement of their analysis. Your response should enhance the discussion by contributing new thoughts.Many companies operate on the mentality that "mar- keting is an expense." Do you agree that marketing is an expense, or should marketing be treated as an investment? Should there be a business standard as to whether marketing is treated as an expense/invest- ment, or should individual organizations be given the freedom to choose which line item to assign it to? Ex- plain your reasoning.
- Many businesses find it challenging to integrate a customer-based marketing strategy into their Web site designs because they lack the necessary resources. Outline what an organization may do to overcome the challenges that it is facing and why this is a tough situation.A marketing plan may be included as part of a larger business plan. A solid marketing strategy is the foundation of a well-written marketing plan that will allow goals to be met. While a marketing plan contains a list of actions, it is useless to a business without a solid strategic foundation. The marketing plan will assist in determining who the target market is, the best way to reach them, the price point at which the product or service should be sold, and how the company will measure its efforts. Construct a marketing plan for your organization using marketing model canvas.Twenty-Nine Production Group wants to launch a new album by one of its artists. The album will be geared toward young adults. The production team is looking for ways to effectively market the album through its life cycle, and it wants your advice. How would you brand, package, and label the product during the intro, growth, maturity, and decline stages of its life cycle?
- In case, you were hired by a well-known marketing Agency, if your boss ask you to write a plan in order to improve service of your Agency: - What would you write about ?Type the correct answer in the box. Spell all words correctly. Which business model sells goods or services to buyers who then resell or use them for business purposes? The sell goods or services to buyers who then resell or use them for business purposes.Your boss, the IT director, has asked you to explain FDDs, BPM, DFDs, and UML to a group of corporate management and users who will be part of the new marketing system's systems development team.
- In this scenario, you are the product manager of any existing company of your choice. What is the name of the company you chose (HelloFresh or Starbucks)? Describe the company’s logo. What information is the company trying to convey about its brand based on the logo? How does the company’s brand speak to the quality, features, and style relative to one of their competitor brands?Select any organization that you and your group find to be of interest. What product or service do they offer? [Highly recommend that you choose one from the companies and products you all wrote about in Module 4!] Discuss the product/service base knowledge within your group. How would this organization benefit from a marketing dashboard approach? Discuss. Using both your experience and unique perspective, discuss the elements you would recommend adding to this organization’s dashboard. Why do you recommend these elements? How could this organization avoid some of the pitfalls potentially associated with marketing dashboards?Prepare an essay comparing and contrasting a 4-P (price, product, place, and promotion) approach to marketing versus the value approach (creating, communicating, and delivering value). What would you expect to be the same and what would you expect to be different between two companies who apply one or the other approach?