Why is it difficult to copy distinct competencies?
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Why is it difficult to copy distinct competencies?
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- Should we study how firms use IT?Compare the main similarities and differences between various types of firms?See if you can identify the value chain relationships that make the businesses of the following companies related in competitively relevant ways. In particular, you should consider whether there are cross-business opportunities for (a) transferring competitively valuable resources, expertise, technological know-how, and other capabilities, (b) cost sharing where value chain activities can be combined, and/or (c) leveraging use of a well-respected brand name. LO8-1, LO8-2, LO8-3, LO8-4 Bloomin’ Brands Outback Steakhouse Carrabba’s Italian Grill Bonefish Grill (market-fresh fine seafood) Fleming’s Prime Steakhouse & Wine Bar L’Oréal Maybelline, Lancôme, Helena Rubinstein, Kiehl’s, Garner, and Shu Uemura cosmetics L’Oréal and Soft Sheen/Carson hair care products Redken, Matrix, L’Oréal Professional, and Kerastase Paris professional hair care and skin care products Ralph Lauren and Giorgio Armani fragrances Biotherm skin care products La Roche–Posay and Vichy Laboratories…