why are research methods and desing methods important? are there any disadvantages to using either? Which is a better option and why?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter5: Marketing Research And Information Systems
Section: Chapter Questions
Problem 4DRQ
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why are research methods and desing methods important? are there any disadvantages to using either? Which is a better option and why?

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