Which step is not a part of the Connect Model? Select one: A.Track It B.Optimize safety C.Change one’s own behaviour D.Expand to more than one issue E.Neutralize defensiveness
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Which step is not a part of the Connect Model?
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- dentify a product/service of your choice. Provide the description of your product (at least 250 words) and market (at least 250 words). Identify your segment, target market, and positioning strategy (at least 250 words). Develop a SWOT analysis with at least four points for each dimension. Develop a PESTLE analysis with at least four points for each dimension. For any information you reflect within this assignment, ensure a citation. You must include at least six (6) academic sources for this assignment. If possible, use resources outside of the USA and include perspectives from different countries, contexts, and cultures.3. Discusses how these groups will be targeted (once identified), by explaining three (3) digital marketing options such as email, voice, text, app alert, app redemption token, etc. The report should be in MS Word format (or equivalent). For the purpose of this assessment, the following assumptions apply: ●95% of sales are electronic (credit card/phone), 5% are cash; ●55% of customers use a loyalty card at time of transaction; ●customers who have a loyalty card have provided credit card/phone/email details; and ●Imagine P/L has a smartphone app, which supports tokens (price discounts, etc) and alerts. 25% of customers have downloaded and use the app. Report Structure Your report should include the following sections: ●Introduction: Briefly explaining the purpose of the report ●Technology Options: Where you describe each type of technology ●Sales Solution: Where you explain how the options will increase sales ●Marketing Channels: Where you discuss how to reach customers…Please only answer CLO #5 CLO #1 - Identify, define, and describe key marketing components, product life cycle, 3Cs and 4Ps and corresponding marketing strategies. CLO #2 - Recommend solutions to marketing problems using appropriate concepts, principles, analytical techniques, and theories. CLO #3 - Evaluate the quality of proposed solutions to marketing management problems against appropriate criteria, including organizational constraints. CLO #4 - Summarize the relevance and application of concepts, principles, and theories used in marketing to contemporary events and global markets and evaluate marketing decisions. CLO #5 - Identify the interrelationships among concepts, principles, and theories used in different areas of marketing management between nations and their economic and social-culture systems. CLO #6 - Evaluate the ethical implications and aspects of social responsibility of certain marketing campaigns and strategies.
- Read and consider the following scenarios. Determine whether this pertains to existing customers, prospects, or target market users. Fill in the blanks with your response. Prospect 1. For school purposes, students must purchase a tablet or laptop. _2. To boost her immune system, Marina needs to buy her vitamin C. 3. A student needs mobile data in order to comply with the requirements in school. _4. Diego, who works in a factory, need transportation. 5. A sari-sari store owner wants to go online selling. _6. Hospitals need facemasks and PPES.2 ve Please identify factors 1-7 in the following salesforce performance model. Among the antecedents of the sales performance, which is the most critical factor to the sales managers, and why? (1) (2) (3) ▸ (5) Performance (6) (7)If IfSo brand is in the target consumers' non-consideration set, the company may have to a. increase the price of the brand b. decrease advertisement C. reposition the brand d. lower the price of the brand e. increase awareness of the brand The suggests that consumers compare the expected performance of a product to the actual performance in formulating satisfaction/dissatisfaction during post-purchase. a. Attribution Theory b. Expectancy Disconfirmation model C. Social Comparison Theory d. Cognitive Dissonance Theory
- 1. Which of these are one of the 5 T's of email marketing a) Targeting b) Testing c) Timing d) Template e) Tailoring f) Temperature g) Tone 2. You love getting spam from random companies which is why emails dont need to be relevant or targeted to you True False 3. The concept of analyzing a leads quality by looking at where they are in the buying cycle, their past relationship with your company and factoring in past intractions is called (a) Lead Generation (b) Direct response advertising (c) Black Hat SEO (d) Lead Scoringcertainly used to estimate sales and demand, it involves predicting a much broader set of issues. O a. Personal selling and salesmanship O b. Sales forecasting c. Salesforce Management d. Selling and buying function isAnswer comprehsively. Do not copy from other I will report and track it downvote this also if not good quality answer! Can you still think of well-known and successful companies/businesses, either in the United States, that haven’t explored yet the route of direct and digital marketing? Give at least 1 example of such companies and discuss their current traditional marketing efforts. Do you think they can still survive today and even tomorrow’s marketplace by sticking to traditional marketing strategies alone? If they should already start incorporating digital marketing strategies in their current efforts, suggest at least 1 specific digital marketing tool that they can start using, and then discuss how this tool can help them sustain strong & profitable customer relationships at present. ANSWER LONG AND SATISFYING!
- Which of the following is NOT one of the four main considerations for marketing contingency planning? a. What elements are most critical to the plan. b. What are the potential problems or roadblocks c. Which elements are most difficult to implement d. What elements affect the customer base1. The pattern of growing and declining sales in a product category over time is a. primary stage. b. product life cycle. c. development stage. d. introduction stage. 2. Your friend Kevin just bought a shirt and tie that you think are ridiculous, and you need to tell him politely that they just won’t work. You think back quickly to what you know from marketing about the customer experience. Which of the following would NOT be considered an individual influence of the customer experience that can help you figure out what to say? a. You know the store where he purchased it would exchange the shirt and tie if he explained why he needs to return it. b. You know he is old enough to make purchases on his own c. You know he can afford it. d. You know he is single and does not live with his family who might give him advice. 3. A valid marketing objective meets which of the following criteria? a. All of these b. It must be measurable. c. It must be specific d. It must be time-bound.Promising new product ideas should be identified and impractical ones eliminated in the this stage, allowing maximum use of the company's resources. Select one: a. Idea Stage b. Product Development Stage c. Concept Stage d. Test Marketing Stage Finally, these are very important in decision to form a company. An area with an entrepreneurial pool and a meeting place where entrepreneurs and potential entrepreneurs can discuss ideas, problems, and solutions spawns more new companies than an area where these are not available. Select one: a. Family b. Peers c. Cultural/subcultural d. Teachers Which of the following proactive strategies pushes your product into the take-off stage? Select one: a. Increasing the price range of your product b. Developing a marketing message c. Leaving the features of your product as is d. Getting the testimonials from future customers