Which of the following is Not a challenge presented by the product life cycle that a firm must face? a) All products eventually decline. b) Changes tastes, technologies and competition affect the marketing of the product as it passes through lifecycle stages. c) A firm must be good at developing new products to replace aging one d) It is difficult to plot the stages as a product goes through them.
Which of the following is Not a challenge presented by the product life cycle that a firm must face? a) All products eventually decline. b) Changes tastes, technologies and competition affect the marketing of the product as it passes through lifecycle stages. c) A firm must be good at developing new products to replace aging one d) It is difficult to plot the stages as a product goes through them.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Which of the following is Not a challenge presented by the product life cycle that a firm must
face?
a) All products eventually decline.
b) Changes tastes, technologies and competition affect the marketing of the product as it
passes through lifecycle stages.
c) A firm must be good at developing new products to replace aging one
d) It is difficult to plot the stages as a product goes through them.
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