Which of the following are examples of global consistency? Check all that apply.Selling products based on home market preferencesProviding a variety of product accessoriesCreating multiple product lines based on culture☐ Using a common language on marketing materialsSelect the best responses to the following questions.Which of the following are examples of local adaptation? Check all that apply.Creating one pricing strategy across marketsAllowing customers to pay in multiple currenciesSelling through home country retailersUsing retailer input for market merchandisingSelect the best responses to the following questions.Which of the following are examples of local adaptation? Check all that apply.Providing one warranty across all marketsAllowing retailers to promote cultural valuesExpecting all markets to sell products similarlyHiring workers based on market expectations

Organizations face the dilemma of fulfilling customers' unique demands, tastes, and expectations…

Answered: Which of the following are examples of…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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