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- what are the benefits of running a markerting analysis?3. Discusses how these groups will be targeted (once identified), by explaining three (3) digital marketing options such as email, voice, text, app alert, app redemption token, etc. The report should be in MS Word format (or equivalent). For the purpose of this assessment, the following assumptions apply: ●95% of sales are electronic (credit card/phone), 5% are cash; ●55% of customers use a loyalty card at time of transaction; ●customers who have a loyalty card have provided credit card/phone/email details; and ●Imagine P/L has a smartphone app, which supports tokens (price discounts, etc) and alerts. 25% of customers have downloaded and use the app. Report Structure Your report should include the following sections: ●Introduction: Briefly explaining the purpose of the report ●Technology Options: Where you describe each type of technology ●Sales Solution: Where you explain how the options will increase sales ●Marketing Channels: Where you discuss how to reach customers…3. To understand the attitude toward luxury online purchase, you did a comprehensive literature review, and found that a model showing three predictors (materialism, exclusivity and product quality) is good to predict attitude toward online luxury purchase. You want to use the measurement items, but yet need to check whether they are good to be used or not. Discuss how to decide, which measurement item(s) are good to be used, or not. Explain the following things: a. Definitions of reliability and validity b. Elaborate different types of reliability and validity c. Which types of reliability and validity that you are going to use, if you are going to analyze the data using PLS? d. What are the expected values for each of the test criteria, for measurement items to be considered reliable and valid?
- %24 wP NWP Assessment Builder UI App X WP NWP Assessment Player UI Appli X A Player A Player Chapter 13 Wiley Assignment - H x A education.wiley.com/was/ui/v2/assessment-player/index.html?launchld%3Da67db8cb-3f9b-4d0b-ae91-9b01aaada0c5#/question/7 e Chapter 13 Wiley Assignment - Homework Question 8 of 8 View Policies Current Attempt in Progress The concession stand at the Shelby High School stadium sells slices of pizza during boys' and girls' soccer games. Concession stand sales are a primary source of revenue for the high school athletic programs, so the athletic director wants to sell as much food as possible; however, any pizza not sold is given away free to the players, coaches, and referees or it is thrown away. Thus, the athletic director wants to determine a reorder point that will meet the demand for pizza. Pizza sales are normally distributed with a mean of 6 pizzas per hour and a standard deviation of 3.70 pizzas. The pizzas are ordered from Pizza Beth's restaurant, and the…a. Step 1: Estimate the target population size using secondary sources. Provide a rationalefor how you determined each population size. Cite your sources.b. Step 2: Use the sample size calculator to determine an appropriate sample size for each scenario. Usethe market research standard for your confidence level. Use better than the marketresearch standard for your confidence interval. Adjust if your sample size is notrealistically attainable.c. Report your sample size statement. Your statement should read: "For this study, thetarget population size is estimated to be _____. The sample will be _____.At the ______ confidence level, this study will have a margin of error of +/- ____%."Scenario 1A study calls for your research firm to survey a sample of Disneyland employees.An ethical statistical consultant would not always Multiple Choice follow accepted statistical procedures. support management’s desired conclusions. acknowledge sources of financial support. report limitations of the data.
- 2. A company conducted a survey of its employees to determine their level of satisfaction with various company policies. The data collected from this survey are: a. primary data. b. secondary data. c. experimental data. d. census data1) Define CRM and SCM systems by describing their characteristics and components, explain each of the two main types of data analytics that exist – descriptive and predictive – including how each works. Critically evaluate how, and for which purposes, data analytics can be applied in conjunction with CRM and SCM systems. Refer to concepts learned in class and use examples to illustrate your arguments.Evaluate the following comment by an auditor: “My job isto determine whether the payroll records are fairly stated in accordance with accountingstandards, not to find out whether they are following proper hiring and terminationprocedures. When I conduct an audit of payroll, I keep out of the human resourcesdepartment and stick to the time cards, journals, and payroll checks. I don’t care whomthey hire and whom they fire, as long as they properly pay the ones they have.
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