When it was founded, Instacart operated with only full-service shoppers, who typically shop from many different stores . The introduction of the role of in-store shoppers made model II (see figure 2 in the case) possible. Think of an advantage of model II over model I, with respect to the service capacity. In other words, in what way can it be beneficial to have the two roles fulfill a customer's order jointly? FF↑↑Pool of full-serviceshoppers1.In-storeshoppingFFFigure 1. In-store and full-service shoppersThe following chart summarizes the business processes mentioned above (models I and II).2. CheckoutFull-service shopperIn-store shopper3. DeliveryModel I: All three steps performed by a full-service shopperModel II: Steps 1 and 2 performed by an in-store shopper, step 3 performed by afull-service shopperFigure 2. Instacart's grocery delivery process

As an In-Store Shopper, a shopper is considered a part-time hourly employee. During his shift, the…

When it was founded, Instacart operated with only full-service shoppers, who typically shop from many different stores . The introduction of the role of in-store shoppers made model II (see figure 2 in the case) possible. Think of an advantage of model II over model I, with respect to the service capacity. In other words, in what way can it be beneficial to have the two roles fulfill a customer's order jointly?

When it was founded, Instacart operated with only full-service shoppers, who typically shop from many different stores . The introduction of the role of in-store shoppers made model II (see figure 2 in the case) possible. Think of an advantage of model II over model I, with respect to the service capacity. In other words, in what way can it be beneficial to have the two roles fulfill a customer's order jointly?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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