When consumers face ambiguity of information and it is hard to determine product quality, they: tend to see the product as inconsistent with their prior expectations. find attribute recall for the product very easy and long lasting. tend to casily approve the information by experiencing the product. tend to support hypotheses of the product derived from advertising or word of mouth.

Managerial Economics: A Problem Solving Approach
5th Edition
ISBN:9781337106665
Author:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Publisher:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Chapter17: Making Decisions With Uncertainty
Section: Chapter Questions
Problem 6MC
icon
Related questions
Question

Pls select correct option and answer in simple words 5-6 sentences

When consumers face ambiguity of information and it is hard to determine product quality, they:
tend to see the product as inconsistent with their prior expectations.
find attribute recall for the product very easy and long lasting.
tend to casily approve the information by experiencing the product.
tend to support hypotheses of the product derived from advertising or word of mouth.
casily understand that the marketer is trying to be deceptive about the product.
Transcribed Image Text:When consumers face ambiguity of information and it is hard to determine product quality, they: tend to see the product as inconsistent with their prior expectations. find attribute recall for the product very easy and long lasting. tend to casily approve the information by experiencing the product. tend to support hypotheses of the product derived from advertising or word of mouth. casily understand that the marketer is trying to be deceptive about the product.
Expert Solution
trending now

Trending now

This is a popular solution!

steps

Step by step

Solved in 2 steps

Blurred answer
Knowledge Booster
Sales
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, economics and related others by exploring similar questions and additional content below.
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Managerial Economics: A Problem Solving Approach
Managerial Economics: A Problem Solving Approach
Economics
ISBN:
9781337106665
Author:
Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Publisher:
Cengage Learning
Macroeconomics
Macroeconomics
Economics
ISBN:
9781337617390
Author:
Roger A. Arnold
Publisher:
Cengage Learning
Microeconomics
Microeconomics
Economics
ISBN:
9781337617406
Author:
Roger A. Arnold
Publisher:
Cengage Learning
Economics (MindTap Course List)
Economics (MindTap Course List)
Economics
ISBN:
9781337617383
Author:
Roger A. Arnold
Publisher:
Cengage Learning