When Carnival published ads to reassure the public that they were fixing problems that led to recent cruise disasters, this was an example of:   Group of answer choices proactive public relations reactive public relations push promotion sales promotion

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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When Carnival published ads to reassure the public that they were fixing problems that led to recent cruise disasters, this was an example of:
 
Group of answer choices
proactive public relations
reactive public relations
push promotion
sales promotion
 
When a company aims its marketing at employees to make sure they have the training, motivation and incentives to provide good service, this is called:
 
Group of answer choices
external marketing
internal marketing
marketing myopia
social marketing
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