When a prospect objects because of customary reasons, a salesperson should:   a. gain the prospect's trust by providing him or her with a thorough understanding of the salesperson, his or her company, and the products.   b. use traditional commitment methods, such as standing-room-only close and assumptive close, to close the sale.   c. adopt the direct commitment technique to overcome the sales objection.   d. send refer the prospect to a more experienced salesperson.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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When a prospect objects because of customary reasons, a salesperson should:

 

a.

gain the prospect's trust by providing him or her with a thorough understanding of the salesperson, his or her company, and the products.

 

b.

use traditional commitment methods, such as standing-room-only close and assumptive close, to close the sale.

 

c.

adopt the direct commitment technique to overcome the sales objection.

 

d.

send refer the prospect to a more experienced salesperson.

 

e.

end the sales call gracefully.

Which of the following is a traditional method of earning commitment?

 

a.

The boomerang method

 

b.

The third-party reinforcement method

 

c.

The assumptive close method

 

d.

The T-account commitment method

 

e.

The success story commitment method

During a sales presentation, Jeff, a salesperson at ChemHands, presents a sequence of benefits of using ChemHands sanitizers. To assess the prospective buyer's level of interest in the company's sanitizers, Jeff should use _____.

 

a.

analogies

 

b.

anecdotes

 

c.

check-backs

 

d.

examples

 

e.

sales aids

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