When a business marketer determines whether a buyer is employing a new task, modified rebuy or straight rebuy decision-making process, what macro level segmentation variable is being used? O a. Geographical location O b. Structure of procurement O c. End market being served O d. Type of buying situation
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- The types of stories sellers can use with customers include: Group of answer choices compare and contrast stories, success stories, failure stories, a., b. c. above b. and c. aboveWhat can be the segmentation strategy of a stainless steel pan with digital thermometer reading that is powered by the heat generated while cooking? How can a geographic segmentation method and a benefit segmentation method benefit a stainless steel pan with digital thermometer reading that is powered by the heat generated while cooking? What external data can I use to support the claim that the consumers living within regions with hot climate will buy the stainless steel pan with digital thermometer reading that is powered by the heat generated while cooking and that sales will be higher in summer? Using the differentiated targeting strategy, how can we target the home cooks and professional chef segments to buy the stainless steel pan with digital thermometer reading that is powered by the heat generated while cooking? Using the PESTEL analysis, identify and explain the environmental factors that could affect the launch and commercialization of the stainless steel pan with digital…THE THREE WAYS TO IDENTIFY AN OPPORTUNITY INCLUDE: a.Observing trends, conducting brainstorming sessions, and studying industry trade journals. b.Observing trends, solving a problem, and finding gaps in the marketplace. c.Studying industry trade journals, talking to consumers, and solving a problem. d.Reading books, solving a problem, and findings gaps in the marketplace
- 1. Individual and group factors influence consumer decision making and mayeventually lead to repeat purchasing of a specific market offering. Explain how group factors may influence the buying behaviour of a consumer. 2. Essentially, the planning of the purchasing and supply chain function entails managing the function for the future. Outline the purpose of the three levels of management within the context of the purchasing and supply chain function.Lite beer is an example of which of the four major segmentation methods oconomic segmentation demographic segmentation behavioral segmentation QUESTION 32 Sales penetration refers to your market share a method for sales forecasting the ratio of actual to projected sales QUESTION 33 A product that focuses on the benefits the consumer gets from buying it is alan product generic extended refined QUESTION 36 Which of the following is true about putting a product on a single goods-services dimension with goods on one er it is more precise than other methods of classifying products it limits positioning options it helps segment the marketWhich of the following would a marketer LEAST likely do to encourage habitual buying behavior? Select one: a. dominate shelf space b. offer lower prices and coupons c. stress unique features in ads d. run frequent reminder ads e. keep shelves fully stocked Recently, there are many organizations that prefer to _________ with other members of the supply chain to enhance the output of the client value delivery network Select one: a. alliances b. links c. strategies d. sustain e. developed The ________ environment consists of laws, government agencies, and pressure groups that influence or limit various organizations and individuals in a given society. Select one: a. political b. cultural c. technological d. socio-legal
- When the National Association of Realtors’ national awareness campaign emphasizes that Realtors know how to more efficiently market a client’s property than an owner can by himself, it is highlighting which value of personal selling? a. Matching supply with demand b. Saving time and simplifying buying c. Building relationships d. Reducing marketing costs e. Leveraging contactsHow would a fast-moving consumer good (FMCG) retailer use collaborative forecasting to improve supply chain performance? 1) manufacturer new product introductions can be better integrated with category assortment plans 2) retail promotional plans can be shared with suppliers to reduce the bullwhip effect 3) retail promotional plans can be shared with suppliers to ensure adequate availability 4) all of the aboveon 6 Today, marketers are increasingly emphasizing a Tiffany/Walmart strategy, which is to et red offer out of e question Select one: O a. a high-priced and a low-priced offering to a single market segment. O b. entirely different offerings to high-end and low-end segments. O c. a low-priced product to a high-income or high net worth segment. O d. a high-priced product to a low-income or low net worth segment. C e. different variations of the same basic offering to high-end and low-end segments.
- 1. Review the provided CRM data to guide you in selecting the buying firm that will maximize revenue for DataLocker. Once you have analyzed the CRM data, select the appropriate industry that will maximize revenue for DataLocker: Small Size Manufacturing Small Size Hospitality Small Size Services Medium Size Manufacturing Medium Size Hospitality Medium Size Services Large Size Manufacturing Large Size Hospitality Large Size ServicesHadiya has been hired by ABC Mortgage Brokers Inc. and is in the process of being trained on how to source clients, and the types of marketing that she may use. She had thought that she could create any marketing that she wants, but has been told that she must have it approved by the brokerage. This is because: Select one: O a. She doesn't have a degree in marketing b. FSRA requires her to submit all marketing to her brokerage for approval c. The MBLAA requires her to submit all marketing to her brokerage for approval d. She is representing the brokerage_______is the way the product is defined by consumers on important attributes. The place the product occupies in consumers’ minds relativeto competing products.Select one:a.Place Positionb.Product Positionc.PricePositiond.Place Position