What's true about Purdue Pharma and OxyContin? (Select all that apply] O OxyContin is an opioid painkiller introduced to the U.S. by Purdue in 1996 as a 12-hour timed-release dosage of oxycodone. O By crushing or dissolving the 12-hour pills, drug abusers could ingest the entire dose at one time, thus causing fatal overdoses, The Sackler-family-owned Purdue Pharma, maker of OxyContin, used unethical marketing practices. Such practices led Purdue to become the major contributor to the apiold crisis that caused the deaths of 400,000 individuals. Purdue's aggressive marketing of OxyContin included visiting doctors, paying for their meals and travel, providing gifts, and funding pain treatment groups. Purdue has earned in excess of $30 billion since OxyContin arrived on the market. Some of the company's marketing messages minimized the potential for OxyContin to lead to addiction, for which it paid over $600 million in fines in 2007. Purdue announced in September 2019 that it had filed bankruptcy and agreed to pay $10 bilion to address the opioid crisis and get money to those who had suffered in the opiold crisis and agencies battling it.

Principles Of Pharmacology Med Assist
6th Edition
ISBN:9781337512442
Author:RICE
Publisher:RICE
Chapter20: Substance Abuse
Section: Chapter Questions
Problem 13RQ
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1
What's true about Purdue Pharma and OxyContin?
(Select all that apply]
O OxyContin is an opioid painkiller introduced to the U.S. by Purdue in 1996 as a 12-hour timed-release dosage of
oxycodone.
O By crushing or dissolving the 12-hour pills, drug abusers could ingest the entire dose at one time, thus causing
fatal overdoses,
The Sackler-family-owned Purdue Pharma, maker of OxyContin, used unethical marketing practices. Such
practices led Purdue to become the major contributor to the opiold crisis that caused the deaths of 400,000
individuals,
CPurdue's aggressive marketing of OxyContin included visiting doctors, paying for their meals and travel, providing
gifts, and funding pain treatment groups.
M Purdue has earned in excess of $30 billion since OxyContin arrived on the market.
ASome of the company's marketing messages minimized the potential for OxyContin to lead to addiction, for
which it paid over $600 million in fines in 2007.
Purdue announced in September 2019 that it had filed bankruptcy and agreed to pay $10 bilion to address the
opioid crisis and get money to those who had suffered in the opiold crisis and agencies battling it.
Transcribed Image Text:1 What's true about Purdue Pharma and OxyContin? (Select all that apply] O OxyContin is an opioid painkiller introduced to the U.S. by Purdue in 1996 as a 12-hour timed-release dosage of oxycodone. O By crushing or dissolving the 12-hour pills, drug abusers could ingest the entire dose at one time, thus causing fatal overdoses, The Sackler-family-owned Purdue Pharma, maker of OxyContin, used unethical marketing practices. Such practices led Purdue to become the major contributor to the opiold crisis that caused the deaths of 400,000 individuals, CPurdue's aggressive marketing of OxyContin included visiting doctors, paying for their meals and travel, providing gifts, and funding pain treatment groups. M Purdue has earned in excess of $30 billion since OxyContin arrived on the market. ASome of the company's marketing messages minimized the potential for OxyContin to lead to addiction, for which it paid over $600 million in fines in 2007. Purdue announced in September 2019 that it had filed bankruptcy and agreed to pay $10 bilion to address the opioid crisis and get money to those who had suffered in the opiold crisis and agencies battling it.
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