What would be the customer's retention cost for a firm if the customer's acquisition cost for that firm O $60 $10 O $100 $12

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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What would be the customer's retention cost for a firm if the customer's acquisition cost for that firm is $60?
$60
$10
O$100
$12
$6
ky
Transcribed Image Text:What would be the customer's retention cost for a firm if the customer's acquisition cost for that firm is $60? $60 $10 O$100 $12 $6 ky
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