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- What is Marketing Myopia and what cause market myopia? Why a business suffers from marketing myopia? How can it be avoided? What causes of marketing myopia? And which concept leads to marketing myopia? What is a marketing Myopia strategy?Can you think of any examples of unethical marketing? Or ways there has been government intervention to mitigate the unwarranted effects of unethical marketing (i.e. cigarettes in the 1980's)?What do you understand by a company’s marketing environment? For a company that you are familiar with, identify and describe two trends (each) in its demographic, economic, and technological environments and discuss how these (forces) impact the marketing strategy of that company?
- What were the objectives and purpose of the IMC? · How do marketers and leaders combine all the main ideas and efforts into a coherent IMC? · Is the IMC an effective when marketing to the average consumers?1. What are publics in the marketing context? Why are they important to marketers? Suggest the publics for a specific business. 2. How would you characterize the current state of the economic environment in developed countries? How does it impact the activities and approach of marketers? 3. Why should marketers play close attention to the political environment?What are other marketing strategies could Walmarts company use?
- Think about a trend right now in clothing, food, or technology. Why do you think it is popular? Do you think it will last, or is it just a fad? Why? While you talk, pay attention to the present continuous1. Define consumer buying behavior and give an example related to the tourism industry. 2. What are the personal characteristics affecting consumers' buying behavior? Give an example.how are european markets affected by holiday shopping?