Q: Define line extension.
A: Line extensions occur when a company introduces new flavors, forms, colors, added ingredients, or…
Q: Surf the Web for at least 15 minutes. Visit at least two different e-commerce sites. Make a list…
A: The process of communicating the promotional message with the target audience through different…
Q: the four P's of marketing?
A: Developing the correct strategic plan as a director of marketing or businessperson might be a…
Q: 5____. Batteries only carry every type of battery you can imagine, from autos to watches. This is an…
A: Business expansion and growth are significant for the survival of operations and activities. Today,…
Q: Some firms do not delete products until they become financially threatening. What problems may…
A: Product deletion is a process in which, product which is failing or not performing well, gets…
Q: The insurance industry in South Africa is stable and mature with large and small companies competing…
A: We are a purpose-driven financial services firm based in South Africa that operates in a number of…
Q: Explain what is meant by intra-industry trade and how it is measured. What are the main…
A: The concept that explains the exchange of services and goods between countries often in exchange of…
Q: What is a rebate?
A: When setting prices for your products or services, keep in mind the volume of sales you expect, the…
Q: What is Product line pricing?
A: Marketing is a vast topic including various areas like pricing, Positioning, product development,…
Q: How does the marketing environment affect a firm’s marketing strategy?
A: When developing and presenting a new product, everything your company must consider is the marketing…
Q: What is meant by product-line pricing?
A: A set of products that need to differentiate through price and features at different price points…
Q: Why it is said that department stores have been service-oriented?
A: Department store will provide various goods to customer as a retailer. These goods can be of similar…
Q: Data from a marketing information system is collected from which internal and external sources?
A: A marketing information system (MIS) is software that collects, saves, analyses, and disseminates…
Q: Define express warranty.
A: The sales promotion is most effective tools but only in the short run as it temporarily creates…
Q: What is meant by Brand equity?
A: Indeed, many businesses are frequently referred to by their brand, which means they are frequently…
Q: What are the benefits of Change the package design?
A: Packaging relates to the wrapping or the outer cover of the product to prevent the product from any…
Q: Explain odd-number pricing.
A: Pricing consists of the process of setting the value that a firm receives by selling its product or…
Q: An effective policy to reduce a trade deficit in a small open economy would be to:
A: D) is correct answer. Increase taxes . An effective policy to reduce a trade deficit in a small open…
Q: Explain a product maturity stage.
A: Product Life cycle or PLC represents entire cycle of product in the market. It means the life of…
Q: What is meant by comparison discounting?
A: Determining the present value of a future payment or stream of payments is known as discounting.…
Q: How individual branding is different from family branding?
A: A company's brand is regarded as one of its most valuable and vital assets. Indeed, many businesses…
Q: Explain the benefits of the Promotion Strategy?
A: The intended audience determines the promotional mix. Publicizing, individual selling, and deals…
Q: Discuss different types of carriers in the business.
A: Business is the process of creating value for customers and shareholders. Company will be created…
Q: If we use the model of the hierarchy of effects to define the communication objectives, in order for…
A: The hierarchy of effects model instructs advertisers to create advertisements in such a way that…
Q: What is meant by the process of Marketing research?
A: Thousands of start-ups are launched each year, and each one of them believes that their idea will…
Q: What are the major advantages of family branding?
A: Brand is said to any unique name, symbol, logo or design which is used by marketers for the purpose…
Q: What are the disadvantages of business networking?
A: Business Networking: It is about Interacting with new people and keeping them engaged for mutual…
Q: What is the main goal of distribution activities?
A: Physical distribution is managed using a systems approach that considers essential interconnected…
Q: the Value Chain Analysis of Tesla
A: The chain analysis may be a collection of operations that occur from the conceptualization of an…
Q: Name the steps of marketing research.
A: Marketing function is performed by a business nim this competitive and digitalized era of business.…
Q: c) Critically assess the scope for expanding the type of research as a means of learning more about…
A: Consumer research is the type of market research that identifies a target customer's propensity,…
Q: Why is it important to understand buying behavior?
A: Buyer behavior refers to people's decisions and actions when purchasing products or services for…
Q: What steps are performed before a product’s price can be set?
A: Product Pricing: Product pricing is the process of converting a product's value into a numerical…
Q: How does nonstore retailing occur?
A: The retail industry is the oldest, but it is still a popular type of business. Traditional retailing…
Q: Why is it important to consider the buyer’s sensitivity to price when pricing products?
A: Buyer's sensitivity refers to the extent upto which, consumers behaviour related to buying changes;…
Q: What is Break-Even Pricing?
A: Marketing is a method of bringing paying customers in the company. It is a vast topic including…
Q: What are limited-line retailers?
A: Retail business is generally said to small business that provide customers with variety of products…
Q: What major factor determines whether a product is a consumer or a business product?
A: Business services are services purchased by businesses to help them run their businesses. Consumer…
Q: What is the reason that sometimes buyers equate price and quality?
A: Price: It demonstrates the amount endowed by the users (customers) for purchasing a particular…
Q: Describe the role of pricing during periods of inflation and recession?
A: The process of establishing how much money a manufacturer will get in exchange for services and…
Q: Discuss two major flaws of markup pricing.
A: Markup pricing is a method of determining the price of a product or service. This pricing combines…
Q: What is promotional allowance?
A: In the selling and distribution of items, the discount and allowance facility is especially…
Q: What is a trade name?
A: Branding task is related to marketing strategies in which a different name, symbol, logo, sign and…
Q: What is the difference between an exclusive distribution and intensive distribution?
A: Many manufacturers do not sell products or services directly to consumers; instead of relying on…
Q: Explain the STEPS IN SETTING THE RIGHT PRICE ON A PRODUCT?
A: Pricing means fixing a price for a product or service at which it will be sold in the market and…
Q: Business and individuals are choosing online or electronic communications rather than face-to-face…
A: Electronic Communication or E-communication is a technique of communication in which a person or a…
Q: How does a traditional specialty store attract customers?
A: No business exists without somebody purchasing what they bring to the table. Clients increase the…
Q: Why a firm does not want a brand name to become a generic term?
A: The brand is the name through which the firm gets a unique identity and it is used to create a…
Q: What is the use of Dun & Bradstreet’s Global Commercial database?
A: Dun & Bradstreet is a global commercial database global company. It has database system, as well…
Q: List and explain a variety of pricing objectives?
A: Pricing objectives refers to various type of goals that give suitable guidance to a firm, in order…
What is the difference between community shopping centers and regional shopping centers?
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- Do customers prefer shopping for groceries in public markets than to department stores? How so?In what ways can shopping over the Internet be more convenient for consumers? In what ways can it be less convenient?What innovative marketing techniques are retailers employing to stand out in a crowded market?