What is meant by an iconic brand? What is the risk of changing the product design of an iconic brand? Explain in the context of the Chuck Taylor All Star sneakers. Please no plagiarism.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter11: Product Concepts, Branding, And Packaging
Section: Chapter Questions
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What is meant by an iconic brand? What is the risk of changing the product design of
an iconic brand? Explain in the context of the Chuck Taylor All Star sneakers. Please no plagiarism.

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