What is meant by an iconic brand? What is the risk of changing the product design of an iconic brand? Explain in the context of the Chuck Taylor All Star sneakers. Please no plagiarism.
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What is meant by an iconic brand? What is the risk of changing the product design of
an iconic brand? Explain in the context of the Chuck Taylor All Star sneakers. Please no plagiarism.
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- 1) in your own words how does the hegomony concept relate to the poodle skirt in the 1950s? 2) in your own words, how does consumerism and brand culture relate to the poodle skirt ?Find two other examples of brands that use names,words, colours, package shapes or other elements toconvey potentially deceptive meanings to consumers.How does the froot loops company seem to respond to criticism of their brand for the advertisment of their product?
- What suggestions do you have for marketers on how to avoid “over marketing” their product brand names to the point that they negatively impact consumer perceptions? Support your response with some examples, both positive and negative.Does plant based company labels such as “veggie burger, soy milk, or cauliflower rice” confuses consumers ?What impact is created by a weak product’s unfavorable image?
- You are the Product Manager of ‘ Power Shakti’ a herbal based health drink for kids. Explain the concept of ‘ different levels of a product’ with reference to the brand ‘ Power Shakti’.Think of one popular brand. What could be the reasons why it became popular? What could its strategies be? Its tactics?In your experience, explain whether you feel brand positioning affects how you, as a consumer, perceive a product. Explain why. Share an experience with a product or service that demonstrates your stance
- Pick a brand of your choice and chose any 2 products or services from the Product Line offered by that brand. Explain the personality of those products / services and the type of individuals it is in context with the personality traits of consumers we had studied. Discuss in details.What is Fenty Beauty's positioning strategy for the make up product line launched by musical performer Rhianna ? If Fenty make-up did not succeed, how could it impact Rhianna as a person brand?Shakespeare notwithstanding, Brand managers do not believe that “a rose by any other name would smell as sweet”. Companies use high tech commuter programmers to generate Brand names that convey the most appropriate meaning and personality of product and service offerings. Assume you are Brand manager in a multinational company planning to launch men’s grooming product. What name would you suggest to be gender compatible and universally likeable? Justify your proposed Brand name will positively influence men’s choice preference. What are some of the essential practiced by men’s cosmetic products to build the brand?